Yuantai cooperates with AUO to build large-scale color e-paper displays for use in retail and other fields

According to news from this website on June 22, electronic paper manufacturer E Ink and display device manufacturer AU Optronics announced today the signing of the " Large Color Electronic Paper Strategic Partnership Memorandum ", in which E Ink will provide full-color electronic paper modules. AUO provides software and hardware integration technology and key component TFT backplanes, and jointly launches large-scale color e-paper displays for diverse smart application fields including retail.

According to reports, AUO Smart Retail Business Group has been cultivating the global retail market through its subsidiaries for a long time. It uses digital signage to assist customers in their digital transformation, but some advertising forms do not require dynamic images, such as short-term promotions, real-time To obtain discounts and other information, most still rely on paper posters posted inside and outside the store.

E Ink Spectra 6 color electronic paper launched by Yuantai Technology provides a digital alternative to paper posters. With AUO's integrated software and hardware platform, chain retail customers can manage all consumer-facing products in the store on a single cloud platform POP Marketing (Point of Purchase Marketing), all-round management including LCD, LED, e-paper shelf labels, and large color e-paper displays and other display interfaces.

Li Zhenghao, chairman of Yuantai Technology, once said that as the e-book reader market was eroded by tablets such as iPad, Yuantai relied on collecting patent fees and opened up a new blue ocean in the field of electronic labels. Although Yuantai Technology has a market share of 90% in the electronic paper market, it accounts for less than 10% of the overall retail label market.

According to this site’s report in October last year, Sharp also displayed an A2 size (note: 420mm×594mm) ePoster electronic ink screen signage. The signage is made of Yuantai Technology’s Spectra 6 electronic paper.

In terms of parameters, the resolution of E Ink Spectra 6 color electronic paper has been optimized to 200 PPI, the contrast ratio is 30:1, and it can be used in scenes from 0 to 50 degrees Celsius.

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