What are the rules for topic popularity in Xiaohongshu? How to increase the popularity of Xiaohongshu topics?

Question: How to get higher content exposure on Xiaohongshu? The rules for topic popularity in Xiaohongshu are key. PHP editor Strawberry has deeply analyzed the mechanism of topic popularity in Xiaohongshu and provided you with clear guidance. Through this article, you will fully master the secrets of increasing the popularity of topics and expanding the influence of content.

1. What are the rules for topic popularity in Xiaohongshu?

1. Hashtags: When publishing content on Xiaohongshu, the correct use of hashtags can increase the exposure of the content. The platform will recommend relevant content based on the popularity of the topic tags.

2. Content quality: Content quality is an important factor affecting the popularity of topics. High-quality content is more likely to be liked by users, thereby increasing the popularity of the topic.

3. Interaction volume: Interaction volume includes likes, comments, shares, etc. The higher the interaction volume, the more popular the topic, and the stronger the platform recommendation.

4. Timeliness: Content with strong timeliness is more likely to gain attention. For example, content that closely follows popular events, festivals, or current affairs can often gain high popularity in a short period of time.

5. Personalized recommendations: Xiaohongshu will push personalized content based on users’ interests and behaviors. Therefore, creating content that fits your own positioning can help increase the popularity of the topic.

6. Avoid violations: Illegal content will be punished by the platform, which will affect the popularity of the topic. Understanding and abiding by the rules of the Xiaohongshu platform is the basis for increasing the popularity of topics.

2. How to increase the popularity of Xiaohongshu topics?

1. Select hot topics: Pay attention to the Xiaohongshu trend list, select hot topics for creation, and increase content exposure.

2. Improve content quality: Carefully plan and produce content to enhance content value and attract user attention.

3. Increase interaction: actively interact with users, reply to comments, participate in discussions, and increase the amount of interaction.

4. Scheduled publishing: Maintain a certain publishing frequency and choose an appropriate time period to publish content to increase exposure.

5. Cross-field cooperation: Cooperate with other creators or brands to expand your influence and increase the popularity of the topic.

6. Continuous optimization: Based on data analysis and user feedback, continue to optimize content and increase topic popularity.

It is very important for creators to understand the rules of topic popularity in Xiaohongshu. Through the above analysis, I hope you can better grasp the dynamics of the Xiaohongshu platform and create highly popular content. I wish you great success on Xiaohongshu and become a highly-regarded content creator.

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