According to news on June 18, the Chinese version of Apple Vision Pro has started pre-sale, with a starting price of 29,999 yuan.
Although Vision Pro has no competing products in China, major manufacturers will not let Apple Vision Pro swallow up most of the Chinese XR market and let it dominate.
So in the Chinese market, who can break through the many technical barriers and create a domestic XR high-end flagship that is comparable to or equal to the Vision Pro?
Blogger Digital Chat Station broke the news that currently two of the top 5 domestic manufacturers have set up project teams to build a Chinese version of Vision Pro, using AI large models to match virtual and real scenarios, and linking with the mobile phone ecosystem to benchmark products. It’s the Apple Vision Pro.
At present, the information about these two major manufacturers is still unknown. Some netizens speculate that one of them may be OPPO, because OPPO has been deeply involved in the field of smart devices for many years.
Previously, OPPO demonstrated the latest AR diffraction light waveguide glasses prototype OPPO Air Glass 3 during the 2024MWC conference. OPPO also launched an MR headset for developers in May 2023.
Industry insiders pointed out that whether XR is a substitute for smartphones in the future or a complementary product to the mobile phone product line, mobile phone manufacturers are the most suitable role in building XR devices.
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