Apple 618 big dive! iPhone 15 returns to first place in sales list after multiple price cuts

According to news on June 17, today evening, the Weibo topic "iPhone 15 has experienced multiple price cuts and returned to the top of the sales list" rushed to the hot search list.

The annual 618 promotion is coming to an end. During the promotion period, iPhone 15 returned to the top of the sales list after multiple price cuts.

It is understood that after this price reduction, the iPhone 15 Pro 128G version has been reduced to 6026 yuan, the iPhone 15 Pro Max 256G version has been reduced to 7787 yuan, and the 512GB version has been reduced to 9578 yuan.

The price of the entire iPhone 15 series has plummeted. The iPhone, which has experienced multiple rounds of price cuts, has shown strong sales and vitality. The iPhone15 Pro series has returned to the first place in the sales list, and the entire 15 series has ranked among the top three in the sales list.

Public reports show that Apple mobile phone sales in the Chinese market have been weak since this year. According to a report released by Canalys, in the first quarter of 2024, the smartphone market in mainland China picked up for the first time in two years, with shipments and The same period last year was the same, reaching 67.7 million units.

Huawei has gone through 13 quarters and regained the first place in the Chinese market. With the enthusiastic market response of the Mate and nova series, shipments reached 11.7 million units and a market share of 17%, while Apple ranked among the top five. Among manufacturers, it suffered the largest decline, ranking fifth with shipments of 10 million units, a year-on-year decrease of 25%.

Therefore, during the 618 period, Apple uncharacteristically frequently used price reduction strategies to stimulate sales. Nowadays, competition in the domestic mobile phone industry has become increasingly fierce. Apple's large price reductions can be regarded as a means to cope with the pressure of market competition.

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