African smartphone market shipments in Q1 2024 will reach 18.2 million units, with Xiaomi increasing by 115% year-on-year

According to the recently released African smartphone market data report for the first quarter of 2024 by Canalys, the African smartphone market shows a significant growth trend. The report shows that overall smartphone shipments in Africa reached 18.2 million units in the quarter, a year-on-year increase of 24%. This growth is mainly driven by brands such as Transsion, Samsung and Xiaomi, which rank among the top three in the market.

In this quarter, Transsion mobile phone shipments were 9.5 million units, a year-on-year increase of 36%, accounting for 52% of the market share, and continued to occupy the top spot in the African smartphone market. Top spot. Although Samsung still ranked second with shipments of 3.8 million units, it experienced a 14% year-on-year decline, with a market share of 21%. Xiaomi mobile phones showed strong growth momentum in this quarter, with shipments reaching 1.9 million units, a year-on-year increase of 115%, and its market share also increased from 6% to 11%, successfully jumping to third place.

Manish and Pravinkumar analysis pointed out that by 2024, Africa’s ultra-low-end market (selling prices below US$100) is expected to experience 13% growth. The forecast is based on strengthening product offerings from mass-market manufacturers and increasing consumer demand for affordable smartphones. In this market, Xiaomi and Transsion are actively expanding their product lines to meet strong market demand. Xiaomi, in particular, achieved an astonishing 33% growth rate in the ultra-low-end market with its sub-brand Redmi's digital series and A series.

realme and OPPO occupy a certain share of the African market. Realme has achieved certain results in the entry-level market by launching the new Note series and adopting a "value for money" strategy, with shipments increasing 56% year-on-year. OPPO, on the other hand, experienced a slight decline of 1%, but is expected to regain its market position by strengthening its entry-level product portfolio.

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