TrendForce: Global smartphone shipments will increase by 18.7% year-on-year in Q1 of 2024, with Samsung, Apple, and Xiaomi ranking among the top three

According to news on June 14, TrendForce said that total global smartphone shipments in the first quarter of this year were 296 million units, maintaining a year-on-year growth of 18.7%. Affected by factors such as high consumer inflation and conflicts in the international situation, it is expected to decline by 5-10% quarter-on-quarter in the next quarter.

According to statistics, judging from the ranking of shipments in the first quarter, the top six manufacturers in the world are Samsung, Apple, Xiaomi, OPPO, Transsion and vivo. The above manufacturers together account for nearly 80% of the market share. , with ranking data as follows: Samsung: shipped 59.5 million units, ranking first in market share. Among them, the Galaxy S24 series had a market share of 22.5% in the first quarter, an increase of 20% compared to last year’s Galaxy S23 series. Because the overseas sales of the A series are not as good as expected, shipments in the second quarter are estimated to be less than 55 million units, a drop of more than 10%. Apple: Shipments were 47.9 million units, ranking second in market share, declining compared to the same period last year. Due to multiple reports that the fuselage parts supply chain will be replaced, and Apple's product iteration window in the second quarter, it is estimated that its second quarter shipments will decrease by about 10%. Xiaomi (including Redmi and Poco): Shipments were 41.1 million units, ranking third in market share. Starting from the second half of 2023, shipment data will perform better due to inventory replenishment and internal policies to encourage investment in emerging markets. Affected by the global economy and fierce competition in emerging markets, the shipment target for the second quarter will be the same as the first quarter. OPPO (including OnePlus and realme): Shipments were 33.8 million units, ranking fourth in market share. Even with a slight increase in sales in emerging markets such as India, the brand's year-over-year growth in the first quarter was still less than that of other brands' low-end Android models. The second quarter was mainly unchanged from the first quarter. TRANSSION: Shipments in the first quarter were approximately 29.8 million units, ranking fifth in market share. Output in the first quarter was too aggressive, and it overlapped with low-end models from Samsung, Xiaomi, and Lenovo, causing channel inventory to begin to accumulate. vivo (including iQOO): Shipped 21.7 million units, ranking sixth in quarterly market share. With the launch of the flagship X100 Ultra in the second quarter and the 618 promotion, shipments are expected to be the same as in the first quarter.

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