Honor Zhao Ming: The previous small foldables were worthless until we launched them

According to news on June 14, Honor’s first small foldable Magic V Flip was officially released last night, with prices starting at 4,999 yuan.

According to reports, the external screen size of Honor Magic V Flip is up to 4.0 inches, which is the same size as the screen size of Apple iPhone 5, and has an ultra-high screen-to-body ratio of 85%, providing efficient operating space for personalized interaction.

In the interview after the press conference, Honor CEO Zhao Ming shared the reason why the company only launched a small folding screen phone this year.

He said that in the past few years, Honor first explored external folding technology and then studied small folding technology. In his view, if there is no breakthrough in the concept of small folding, then there is no point in developing small folding mobile phones.

Zhao Ming pointed out that in the past few years, many brands have tried small folding mobile phones, and this year some brands have even basically stopped iterating small folding mobile phones. In this context, Honor has carefully thought about what kind of small foldable phone consumers really need.

He questioned whether just folding a traditional mobile phone to make it smaller can really give full play to the value of the external screen?

He added: We will not officially launch it until we truly solve the problems of small foldable battery life, the problem of using the small foldable external screen as the main screen, and the problem of connection and collaboration between internal and external screens. This is the core logic and concept of Honor’s products.

"When the Xiaozhe is opened, it is a traditional mobile phone. The closed screen is the Xiaozhe's unique value proposition. If the closed small screen is not usable at all, or in most cases it is forced You have to open the screen to use the internal screen and turn it into a standard traditional mobile phone. There is no doubt that we have not fully unleashed our imagination. This is not our ideal small discount, at least not glorious.”

Zhao Ming said that in the Chinese market, Honor will popularize folding screens.

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