2023年，中國新能源汽車市場佔有率達31.6%，高於同期5.9個百分點。隨著新能源車市場愈加成熟，各細分市場不斷突飛猛進，但皮卡市場卻長久處於萎靡狀態，停留在傳統燃油車時代，中國皮卡市場急需新勢力、新技術的加入，推動皮卡市場創新升級。
也正是在2023年，吉利雷達推出了國內首款原生純電皮卡雷達RD6，以先行者之姿，改變傳統皮卡競爭格局，並交出了全年61.5%細分市場市佔第一的答案卷，成為當之無愧的新能源皮卡領導者。 2024年，吉利雷達性能更強悍的四驅車型即將到來，就在2月26日，吉利雷達官員宣四驅新品正式命名為“雷達地平線”，併計劃於今年第二季度上。
新能源將成為皮卡產業起飛的導火線
#一直以來，消費者對傳統燃油皮卡的印象，僅限於拉貨工具，且技術平台落後於同時代燃油乘用車平台，還有大樑式座艙、貨艙分離式車身等產品特點，對操控性、舒適性影響極大，傳統燃油皮卡始終無法打開國內市場。作為全球新能源汽車發展的前沿陣地，中國汽車市場正處於百年不遇的歷史時期，而中國皮卡市場更不能用「拿來主義」直接效仿國外皮卡經驗，來解決特殊時期的具體問題。
目前，雖然新能源汽車市場如火如荼，但國內的皮卡市場依然是傳統燃油動力的天下，皮卡用戶完全享受不到科技進步的紅利，市場需求巨大。毫無疑問，新能源技術將成為皮卡產業起飛的導火線，再加上智慧、物聯網等技術加持，必將加速新能源皮卡融入更多戶外用車場景，為用戶提供更高出行價值和更好的戶外生態。目前，在中國乘用車市場，燃油車已成為過去式，增程式可視為過渡，純電汽車是不可阻擋的未來趨勢，而純電皮卡也必將是大勢所趨。
超級性能成就“超級皮卡“，雷達地平線二季度上市
中國皮卡市場從不缺少用戶，只是缺少能真正滿足用戶需求的皮卡產品。 1月份，剛在美國交付的特斯拉Cybertruck來到中國巡展，在新能源加持下讓它成為了前所未有的“新物種”，各大城市巡展人氣火爆。不少業內人士認為，Cybertruck的轎跑級加速、高功率外放電、SUV舒適感等產品特性，率先為新能源皮卡樹立了行業基準線。
緊跟Cybertruck新物種的腳步，吉利雷達將於2024第二季度推出四驅新品“雷達地平線”，以比肩Cybertruck的超級性能，為國內皮卡市場樹立行業基準。
作為一款四驅純電超級皮卡，雷達地平線基於國內首個原生純電皮卡平台－M.A.P雷達瀚海平台打造，延續採用一體化的車身設計理念，與特斯拉Cybertruck的車身結構與設計理念十分接近，同時，在許多方面都擁有媲美Cybertruck的實力，是一款名副其實的純電超級皮卡。在新能源皮卡已深耕了一年多的吉利雷達與特斯拉可謂是惺惺相惜，中國皮卡也將迎來Cybertruck時刻。
雷達地平線極限冬測，展現超級皮卡強悍實力
近期，吉利雷達也發布了一系列雷達地平線極限冬測視頻，展現出其在超級加速、極限操控、極致安全等方面的強悍產品實力，不僅為新能源皮卡細分市場樹立了新標桿，更在諸多性能指標上比肩特斯拉Cybertruck，堪稱國內最強皮卡。
一直以來，傳統皮卡百公里加速普遍在10秒以上，談不上駕駛樂趣。而雷達地平線突破傳統動力限制，搭載高性能永磁同步雙電驅動系統，峰值總功率可達315KW，實現4秒超加速，媲美保時捷911，為用戶帶來前所未有的駕馭激情。
In terms of extreme control, Radar Horizon not only has 7 driving modes to meet the driving needs of various road conditions, but also can be switched by voice, which is more convenient; it is also equipped with an intelligent all-terrain feedback system, which can intelligently adjust the four-wheel torque distribution to achieve the goal. Torque responds instantaneously in milliseconds, allowing you to drive with confidence whether it is ice, snow or muddy conditions. At the same time, Radar Horizon uses the OneBox intelligent integrated braking system with a braking response time of ≤150ms to protect drivers and passengers.
In addition, Radar Horizon also has strong adaptability outdoors. The peak total torque of 594N·m combined with the adaptive adjustment of the slope gradient can achieve a maximum grade of 95%, allowing you to ride freely on complex road conditions. In narrow outdoor sections, Radar Horizon can achieve a minimum turning radius of 3.5m by accurately controlling the power distribution between the front and rear wheels, and can make a smart U-turn to easily get out of trouble.
When encountering wading road conditions, the maximum wading depth of the radar horizon is 815mm, which exceeds the Hummer EV. The maximum rated load is 865kg, which is far ahead in the pickup truck industry and can store all the equipment for outdoor travel in an orderly manner. Not only that, Radar Horizon breaks through the time-limited outdoor power ecosystem, providing powerful power guarantee for outdoor life and work. The maximum external discharge power of 21kW is the only one in the world, making power consumption worry-free in all scenarios, allowing users to bid farewell to the anxiety of outdoor power consumption.
Radar Horizon also brings ultimate security protection to users. In terms of body safety, it adopts endoskeleton integrated body technology, has an 8-ton roof compressive strength, and a torsional stiffness of 30,300N·m/deg. The high-rigidity body can be called a performance fortress, providing users with ultimate safety and leading its class. In terms of battery safety, Radar Horizon is equipped with five BMS battery management functions, which can be controlled in real time 24/7. In the extremely cold environment of -32°, low-temperature charging is faster, and the battery life is longer and safer.
With the continuous evolution of the new energy vehicle market, new energy pickup trucks with a series of advantages such as strong power, high-power external discharge, high comfort, large space, and rich expansion will become a new choice for more users. , China’s pickup truck market will also usher in the “new energy era of pickup trucks.” As China's first four-wheel drive pure electric super pickup truck, Radar Horizon will also use its super performance to establish a new value benchmark in the new energy era of pickup trucks.
以上是吉利雷達四驅新品「雷達地平線」上市在即，中國皮卡迎來Cybertruck時刻的詳細內容。更多資訊請關注PHP中文網其他相關文章！
