當地企業的Google SEO技巧是什麼？

To improve local SEO on Google, start by optimizing your Google Business Profile with accurate NAP info, relevant categories, and quality photos while encouraging and responding to reviews. Next, build local citations and ensure NAP consistency across major directories. Then, get real customer reviews and respond to them, avoiding incentives and focusing on detailed feedback. Finally, create locally relevant content that reflects your business’s location through targeted pages, neighborhood mentions, and a clear contact page.

If you're running a local business and want more customers finding you through Google, SEO is one of the best tools in your toolbox. It’s not about tricking the system — it’s about making sure Google understands what your business does and where it's located, so it shows you to people who are actually looking for services like yours nearby.

Here are some practical ways to improve your local SEO on Google:

Set Up (and Optimize) Your Google Business Profile

This is the single most important thing a local business can do. If you’re not already verified and listed on Google Maps with accurate info, start there.

• Make sure your business name, address, and phone number (NAP) are consistent everywhere online.
• Choose the most accurate categories that describe what you do — don’t guess or go too broad.
• Add high-quality photos of your storefront, team, products, or interior — this helps build trust.
• Encourage happy customers to leave reviews, and respond to them when they do.

You don’t need fancy tools to manage this — just log into Google Business regularly and keep things updated.

Build Local Citations and NAP Consistency

A "citation" is any mention of your business online that includes your name, address, and phone number. These show up on directories like Yelp, Yellow Pages, Facebook, and even industry-specific sites.

• Don't worry about being on every directory — focus on the big ones first, like Yelp and Yellow Pages.
• Use tools like Moz Local or BrightLocal if you want to check for inconsistencies across the web.
• If you find incorrect listings (like an old address), try contacting the site admin or use Google’s suggestion form to request changes.

The goal here isn’t just to be listed — it’s to make sure all those listings say the same thing. Inconsistent NAP data confuses Google and hurts your ranking chances.

Get Real Customer Reviews (And Respond to Them)

Google pays attention to how many reviews you have, how recent they are, and how highly rated you are overall.

• Ask satisfied customers to leave a review right after a positive interaction — like finishing a job or closing a sale.
• Don’t incentivize reviews directly (e.g., “Leave a 5-star review and get 10% off”) — Google discourages this.
• Always reply to reviews, especially negative ones — it shows you care and gives you a chance to turn things around.

Also, remember that a few detailed reviews beat dozens of generic ones. Encourage customers to share specific experiences if they can.

Create Locally Relevant Content

Your website should clearly reflect your local presence. This doesn’t mean stuffing keywords like “best plumber in Chicago” into every sentence — it means creating content that real people in your area would find useful.

• Write blog posts or service pages tailored to your location — like “How to Prepare Your Lawn for Winter in Denver.”
• Mention neighborhood names, landmarks, or local events when relevant.
• Keep your contact page simple and visible — include a map, address, and directions.

This kind of content helps Google understand where you operate and what your business is known for locally.

That’s basically it. You don’t need to be an SEO expert to rank well locally — just stay consistent, stay active, and give Google reasons to trust that your business is real, helpful, and worth showing to nearby searchers.

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