Digital payments have become the preferred payment method among shoppers in Southeast Asia when they purchase on global online platforms, Antom revealed today at the 2024 INCLUSION· Conference on the Bund, a global summit for technology and financial industry, in Shanghai.
Digital payments have become the preferred payment method among shoppers in Southeast Asia when they purchase on global online platforms, Antom revealed today at the 2024 INCLUSION Conference on the Bund, a global summit for the technology and financial industry, in Shanghai.
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Antom shared insights on global payment trends at the INCLUSION Conference, highlighting how payment innovations are helping merchants establish and grow in global markets. (From right to left: Jerry Li, Director of Global Strategic Partnerships, Antom, Ant International; Barbara Yu, Head of Product, Antom, Ant International; Eva Zhao, Marketing Director, POP MART International; Hang Wen, CTO, Xide International; and William Yang, Head of Growth, Antom, Ant International) (Photo: Business Wire)
From the perspective of payment preferences, local real-time methods such as DANA (Indonesia), Touch 'n Go eWallet (Malaysia), and TrueMoney (Thailand) dominate the SEA region, with Buy Now Pay Later (BNPL) also on the rise. In Europe and the Americas, card payments remain mainstream, though mobile payments are also growing rapidly, and BNPL and instalment plans are gaining popularity among the young population, according to Antom, a leading merchant payment and digitization services provider under Ant International.
By leveraging AI technology and a wide-reaching network of payment channel partnerships, Antom has established local acquiring capabilities in over 40 countries globally, enabling businesses to integrate hundreds of payment methods and supports transactions in over 100 currencies. The company offers merchants tailored online and offline payment services, as well as digitization and digital marketing solutions, to support their global growth.
Chinese merchants going global are one of the most important customer bases that Antom serves. According to Antom, sectors such as e-commerce, online travel agents (OTAs), and transportation saw particularly strong growth in transaction volume, driven by the rapid development of standalone e-commerce websites and the robust recovery of the global travel market.
Southeast Asia is one of the most popular markets for Chinese businesses, with Malaysia, Indonesia, and Thailand being key markets. The region’s strategic location, booming digital economy, large young consumer base, and high mobile payment penetration rate are attracting an increasing number of Chinese enterprises.
“Chinese companies are entering a new phase of global expansion, placing greater emphasis on product innovation, localized operations, and brand building. Payments are a critical component in connecting merchants and consumers,” said Barbara Yu, Head of Product at Antom. “Take Southeast Asia as an example. In addition to offering a one-stop local acquiring solution across six countries in the region for merchants, Antom leverages its technology and extensive payment channel coverage to optimize every step of the transaction process, improving conversion rates and payment success rates, and maximizing the return on these companies’ marketing investments.”
Antom’s EasySafePay feature allows users to complete the entire payment process within the merchant’s App, enhancing the payment success rate and building consumer trust through a seamless payment experience. Antom Payment Orchestration, an all-in-one payment management Software as a Service (SaaS) platform, enables businesses to quickly connect with hundreds of payment methods globally, providing centralized, intelligent management of multiple payment channels, saving merchants roughly two-thirds of the time and technical resources. Additionally, Antom Co-pilot, an Artificial Intelligence (AI) assistant powered by Large Language Model (LLM), offers customized payment solutions and technical integration recommendations for merchants.
“Antom integrated multiple payment channels for us, reducing costs and allowing us to focus more on product development and operations. With Antom's support, we also improved channel management and enhanced payment stability,” said Hang Wen, CTO of Xide International, a global fashion brand expanding rapidly in the European and American markets.
他分享說，公司專注於為歐洲和北美20至30歲人群開發服裝。在獲客方面，他們瞄準了 Instagram 和直播平台，緊跟著市場趨勢。該品牌還優先考慮在地化，調整產品、網站設計和支付方式，以適應每個市場的消費者習慣。
Antom成長主管William Yang介紹了Antom的數位服務和成長工具，重點介紹了企業如何在多個數位錢包或應用程式中快速建立線上商店。該公司還提供數位行銷解決方案，推動用戶成長並提高支付轉換率。它透過量身定制的促銷活動實現有針對性的客戶參與，並由隱私保護技術和與支付應用程式的合作夥伴關係提供支援。
泡泡瑪特行銷總監趙帥表示：「數位支付創新啟發了我們的國際行銷策略。Antom幫助我們進行有針對性的活動，更有效地吸引用戶並增強客戶體驗。」一種數位行銷解決方案
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