How to promote mini program business?

How to promote mini program business?

1. Keyword promotion and search advertising

WeChat has already launched a mini program custom keyword promotion function. Developers only need to enter the backend of the WeChat mini program, click "Promote" and then select "Add Keywords". Enter the search keywords you want to associate (up to ten). After submitting for review at one time, the review will be bound after seven working days. Passed keywords. But having keywords does not mean that it will be searched. WeChat will also jointly affect the search results based on the service quality, usage, keyword relevance and other factors of the mini program. Therefore, functional services are the key to improving the user experience of mini programs.

The second is the name of the mini program. Searching for mini programs by their name is well known, so it is very important to choose a good name for the mini program. If you have no idea, you can choose one that is consistent with the official account. If you have an idea for a name, you must carefully consider user preferences, current hot topics, and high-frequency keywords to choose a name.

2. Promotion of nearby mini programs

Any enterprise with an offline physical store can display its mini program to all stores within five kilometers of its store On WeChat users' mobile phones, users can see it when they open WeChat, and can directly purchase services through mini programs, or navigate to stores.

For example, a restaurant has made a small program. When nearby WeChat users don’t see the restaurant store and want to eat, they open WeChat to check nearby, then see the store and click on it. Went in and found it was pretty good, so we made a reservation to eat in the restaurant or ordered directly.

3. Sharing with friends, group sharing and promotion in Moments

The WeChat applet supports sharing directly to friends or sharing to WeChat groups. When we are done After creating your own mini program, you can share it directly with friends or share it in a WeChat group, or ask your friends to help forward it. Unlike public accounts, mini programs need to be followed. Mini programs can be used after opening them, without any burden on users.

In addition, although WeChat currently does not support direct sharing in Moments, the mini program Sun Code can be shared to Moments. You can also enter the mini program by long pressing the Sun Code. Mini programs can already be displayed on the Moments landing page. Will the opening of Moments be far behind?

4. Offline promotion through QR code scanning

Offline "distribution" of promotion codes is the main way for mini programs to acquire customers offline. To put it simply, It's ground push. The previous local promotion method of WeChat QR codes is equally effective for mini program QR codes.

5. Public account related promotion

At present, mini programs can jump to each other with public accounts, and enterprises can directly use their existing WeChat public accounts to Promoting mini programs, whether it is associated display, custom menu settings, or embedding mini programs in articles when pushing images and texts, so that customers can directly open and use them, is a very effective way of promotion.

In addition, the advertising space at the bottom of the official account has also been officially opened to mini programs. Mini programs can directly pay for large-scale promotion at the bottom of the official account.

6. Third-party operation and promotion

Since it is promotion, it inevitably involves third-party operation and promotion, and the mini program is placed on the third party through payment or other methods. Third-party mini program stores promote the mini program, and Party B will promote the mini program to the homepage or front rank according to specific rules. Or it may be the promotion of new media soft articles, social promotion of a large number of users owned by the operating company, etc. The advantage of third-party promotion is that it is quickly effective, but the disadvantage is that the users may not necessarily be the target customer group, and may even be zombie users. Therefore, the focus of third-party operation and promotion is to monitor and select the most cost-effective promotion plan.

Some of the above promotion methods of WeChat Mini Programs can be used by merchants as a reference. Of course, there may be some companies that have not joined WeChat Mini Programs, especially some traditional companies, who may not know how to develop them. , such a good business opportunity, these companies must not miss it. They may have missed the Weibo and forums of the year, but they must not miss the WeChat platform that integrates Internet marketing.

Recommended tutorial: "Small Program Development"

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