Look at the source code of ImagePipeline and find that you can rewrite the file_path function to modify the image name, for example:

def file_path(self, request, response=None, info=None):
        open("image_urls.txt","a").write(request.url + "\n")
        image_guid = request.url.split('/')[-1]
        return 'full/%s' % (image_guid)

The source code of ImagePipeline is as follows:

class ImagesPipeline(FilesPipeline):
    """Abstract pipeline that implement the image thumbnail generation logic

    """

    MEDIA_NAME = 'image'
    MIN_WIDTH = 0
    MIN_HEIGHT = 0
    THUMBS = {}
    DEFAULT_IMAGES_URLS_FIELD = 'image_urls'
    DEFAULT_IMAGES_RESULT_FIELD = 'images'

    @classmethod
    def from_settings(cls, settings):
        cls.MIN_WIDTH = settings.getint('IMAGES_MIN_WIDTH', 0)
        cls.MIN_HEIGHT = settings.getint('IMAGES_MIN_HEIGHT', 0)
        cls.EXPIRES = settings.getint('IMAGES_EXPIRES', 90)
        cls.THUMBS = settings.get('IMAGES_THUMBS', {})
        s3store = cls.STORE_SCHEMES['s3']
        s3store.AWS_ACCESS_KEY_ID = settings['AWS_ACCESS_KEY_ID']
        s3store.AWS_SECRET_ACCESS_KEY = settings['AWS_SECRET_ACCESS_KEY']

        cls.IMAGES_URLS_FIELD = settings.get('IMAGES_URLS_FIELD', cls.DEFAULT_IMAGES_URLS_FIELD)
        cls.IMAGES_RESULT_FIELD = settings.get('IMAGES_RESULT_FIELD', cls.DEFAULT_IMAGES_RESULT_FIELD)
        store_uri = settings['IMAGES_STORE']
        return cls(store_uri)

    def file_downloaded(self, response, request, info):
        return self.image_downloaded(response, request, info)

    def image_downloaded(self, response, request, info):
        checksum = None
        for path, image, buf in self.get_images(response, request, info):
            if checksum is None:
                buf.seek(0)
                checksum = md5sum(buf)
            width, height = image.size
            self.store.persist_file(
                path, buf, info,
                meta={'width': width, 'height': height},
                headers={'Content-Type': 'image/jpeg'})
        return checksum

    def get_images(self, response, request, info):
        path = self.file_path(request, response=response, info=info)
        orig_image = Image.open(StringIO(response.body))

        width, height = orig_image.size
        if width < self.MIN_WIDTH or height < self.MIN_HEIGHT:
            raise ImageException("Image too small (%dx%d < %dx%d)" %
                                 (width, height, self.MIN_WIDTH, self.MIN_HEIGHT))

        image, buf = self.convert_image(orig_image)
        yield path, image, buf

        for thumb_id, size in self.THUMBS.iteritems():
            thumb_path = self.thumb_path(request, thumb_id, response=response, info=info)
            thumb_image, thumb_buf = self.convert_image(image, size)
            yield thumb_path, thumb_image, thumb_buf

    def convert_image(self, image, size=None):
        if image.format == 'PNG' and image.mode == 'RGBA':
            background = Image.new('RGBA', image.size, (255, 255, 255))
            background.paste(image, image)
            image = background.convert('RGB')
        elif image.mode != 'RGB':
            image = image.convert('RGB')

        if size:
            image = image.copy()
            image.thumbnail(size, Image.ANTIALIAS)

        buf = StringIO()
        image.save(buf, 'JPEG')
        return image, buf

    def get_media_requests(self, item, info):
        return [Request(x) for x in item.get(self.IMAGES_URLS_FIELD, [])]

    def item_completed(self, results, item, info):
        if self.IMAGES_RESULT_FIELD in item.fields:
            item[self.IMAGES_RESULT_FIELD] = [x for ok, x in results if ok]
        return item

    def file_path(self, request, response=None, info=None):
        ## start of deprecation warning block (can be removed in the future)
        def _warn():
            from scrapy.exceptions import ScrapyDeprecationWarning
            import warnings
            warnings.warn('ImagesPipeline.image_key(url) and file_key(url) methods are deprecated, '
                          'please use file_path(request, response=None, info=None) instead',
                          category=ScrapyDeprecationWarning, stacklevel=1)

        # check if called from image_key or file_key with url as first argument
        if not isinstance(request, Request):
            _warn()
            url = request
        else:
            url = request.url

        # detect if file_key() or image_key() methods have been overridden
        if not hasattr(self.file_key, '_base'):
            _warn()
            return self.file_key(url)
        elif not hasattr(self.image_key, '_base'):
            _warn()
            return self.image_key(url)
        ## end of deprecation warning block

        image_guid = hashlib.sha1(url).hexdigest()  # change to request.url after deprecation
        return 'full/%s.jpg' % (image_guid)

    def thumb_path(self, request, thumb_id, response=None, info=None):
        ## start of deprecation warning block (can be removed in the future)
        def _warn():
            from scrapy.exceptions import ScrapyDeprecationWarning
            import warnings
            warnings.warn('ImagesPipeline.thumb_key(url) method is deprecated, please use '
                          'thumb_path(request, thumb_id, response=None, info=None) instead',
                          category=ScrapyDeprecationWarning, stacklevel=1)

        # check if called from thumb_key with url as first argument
        if not isinstance(request, Request):
            _warn()
            url = request
        else:
            url = request.url

        # detect if thumb_key() method has been overridden
        if not hasattr(self.thumb_key, '_base'):
            _warn()
            return self.thumb_key(url, thumb_id)
        ## end of deprecation warning block

        thumb_guid = hashlib.sha1(url).hexdigest()  # change to request.url after deprecation
        return 'thumbs/%s/%s.jpg' % (thumb_id, thumb_guid)

    # deprecated
    def file_key(self, url):
        return self.image_key(url)
    file_key._base = True

    # deprecated
    def image_key(self, url):
        return self.file_path(url)
    image_key._base = True

    # deprecated
    def thumb_key(self, url, thumb_id):
        return self.thumb_path(url, thumb_id)
    thumb_key._base = True

Now I want to save the picture with the original name

It seems that there are no direct parameters to pass, so you need to implement the Images Pipeline yourself

scrapy.contrib.pipeline.images.ImagesPipeline class get_media_requests(item, info) will download the image and feed the result to the item_completed() method. The result is a tuple, (success, image_info_or_failure), where success is a bool indicating whether the download is successful, image_info_or_failure includes url, path and checksum three items. Among them, path is the path (including file name) relative to IMAGES_STORE.

[(True,
  {'checksum': '2b00042f7481c7b056c4b410d28f33cf',
   'path': 'full/7d97e98f8af710c7e7fe703abc8f639e0ee507c4.jpg',
   'url': 'http://www.example.com/images/product1.jpg'}),
 (True,
  {'checksum': 'b9628c4ab9b595f72f280b90c4fd093d',
   'path': 'full/1ca5879492b8fd606df1964ea3c1e2f4520f076f.jpg',
   'url': 'http://www.example.com/images/product2.jpg'}),
 (False,
  Failure(...))]

The above is an example from the official website.

So what you need to do is rewrite the item_completed(results, items, info) method and replace item['image_paths'] with the original file name.

Modifying file_path is too intrusive to the original code. If it is just to modify the file path, you can rename the file in item_completed.

class NeteaseautoImagePipeline(ImagesPipeline):
    def get_media_requests(self, item, info):
        for image_url in item['image_urls']:
            yield scrapy.Request(image_url.replace('120x90', '800x600'))

    def item_completed(self, results, item, info):
        image_paths = [x['path'] for ok, x in results if ok]
        if not image_paths:
            raise DropItem("Item contains no images")
        if item['jk']:
            newname = item['car'] + '-' + item['jk'] + '-' + item['model'] + '.jpg'
        else:
            newname = item['car'] + '-' + item['model'] + '.jpg'
        os.rename("/neteaseauto/" + image_paths[0], "/neteaseauto/" + newname)
        return item