Samsung's Mid-Range Produk Pelancaran Produk 'Strategi' membuat darah saya mendidih

The leading smartphone brand globally has launched a new mid-tier device in one of the largest and most populous mobile markets, priced from $499.99. On paper, that should be big news—yet it barely made a ripple last week. The reason? Samsung itself. The company oddly postponed the U.S. debut of the Galaxy A56 5G and, even more strangely, failed to generate any real hype around its long-awaited arrival in the region.

This isn’t an isolated incident. Over the past few years, Samsung has repeatedly undermined its mid-range Galaxy A lineup at launch, raising questions about whether the company actually wants these devices to succeed in the American market.

Is the Galaxy A56 a weak device?

Not really. At its foundation, it’s quite solid. That 6.7-inch Super AMOLED display is exactly what you’d want in this price bracket today. The 45W charging speed actually exceeds what the flagship Galaxy S25 offers (yes, really), and overall performance is rated as “solid” in our full Samsung Galaxy A56 5G review.

Put simply, it's not a phone a hardcore Android enthusiast would choose, but for the average user on a budget, it could be an easy pick—if priced competitively. And that’s where the $499.99 starting cost completely undermines its appeal in the U.S.

What else can you get for that price—or less? Consider the OnePlus 13R, which packs more storage, more RAM, a faster chipset, improved cameras, a larger battery, and quicker charging. Or the Google Pixel 9a, which brings superior photography, wireless charging, and almost certainly better long-term software updates. Even the Motorola Edge (2025) offers a sleeker, more durable design, enhanced cameras, greater storage, a bigger battery, faster wired charging, and wireless charging.

Here’s the kicker: if Samsung had released the Galaxy A56 5G in the U.S. back in March, it might have had a window to stand out before competitors like the Pixel 9a and others hit shelves.

More crucially, an earlier launch would have given retailers like Amazon and Best Buy time to start discounting that $499.99 price tag. Instead, all we get is a $50 gift card as a launch incentive at those stores, plus a meager $150 trade-in deal on Samsung’s own website. That’s not a value play—that’s a recipe for turning a decent budget phone into an instantly forgettable, throwaway option instead of maximizing its affordability potential.

From global hit to quiet fade-out

You might not recall, but the Galaxy A50 was the third best-selling smartphone worldwide in 2019—only behind the iPhone XR and iPhone 11, and ahead of Samsung’s own premium Galaxy S10 series. In 2020, the Galaxy A51 became the top-selling Android phone globally. By 2021, though, the Galaxy A12 was the only Samsung model in the global top ten.

Since then, the Galaxy A52, A53, A54, and A55 have all failed to reclaim that early success. So much so that Samsung made the surprising move of skipping the U.S. release for the Galaxy A55 entirely last year.

In a strange way, that absence gave me hope: maybe Samsung was regrouping to come back strong in 2025 with the A56. But clearly, that hasn’t happened—at least not in America. Instead, it looks like Samsung has put its mid-range U.S. strategy on autopilot, steering toward inevitable decline.

Even more concerning, the fall of the Galaxy A series doesn’t seem like it’ll end in a dramatic collapse, but rather a slow, quiet fade—so gradual that when it’s finally confirmed, many Samsung fans may just shrug and move on.

Is Samsung's Galaxy A family dying?

Clearly 16.22%

Never 24.32%

There's still hope, but it's not looking good 45.95%

I don't care about mid-rangers anyway 13.51%

Votes 37 Back to Voting

It’s almost as if the world’s biggest phone maker is intentionally sidelining lower-cost, lower-margin devices to push consumers toward pricier flagships. While that may boost short-term profits, it could ultimately damage Samsung’s market footprint and brand loyalty over time.

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