Comparison and difference between WeChat mini program and Alipay mini program

What is the difference between Alipay mini program and WeChat mini program. The news of Alipay Mini Program has been exposed. Many friends find it very novel and think of WeChat Mini Program. Which one is better, Alipay Mini Program or WeChat Mini Program? What is the difference between Alipay Mini Program and WeChat Mini Program? Let’s introduce it to you below Detailed comparison and evaluation of the differences between WeChat Mini Program and Alipay Mini Program.

Which one is better, Alipay mini program or WeChat mini program?

According to reports, some netizens revealed that Alibaba itself has Weex as a basis. With slight modifications, it can be directly applied to the current "mini program". The experience and completion should be better than the WeChat mini program. Much higher. At the same time, Alipay can make better use of its accumulated third-party payment scenarios for frequently used services.

This netizen’s analysis is not unreasonable. In terms of small program technology, Alibaba does have its own advantages.

What is the difference between WeChat mini program and Alipay mini program?

Before Alipay stopped playing social media, its homepage gave APPs a lot of weight. In addition to financial derivatives APPs Yu'e Bao and Ant Huabei, it also provides APP platforms with many third-party services.

In fact, a mini program is essentially a small APP. Its characteristic is that it can be used immediately without downloading.

At present, although the mini programs of Alipay and WeChat have not shown the true face of Lushan, they are similar in their respective applications, and the ideas of mini programs have already been demonstrated.

Whether you open Alipay or WeChat, you can always find various scenario-based life applications for payment, hotel, taxi, ticket booking, etc. Can mini programs become popular? How? In the author’s opinion, the competition between WeChat and Alipay is more worth pondering.

I learned from Tencent executives: When WeChat Pay and Alipay reach a 3:7 competition, it will be the time for WeChat Pay to make a big counterattack. According to relevant data, the market share ratio between WeChat Tenpay and Alipay is about 3:5, and the two are already in a tense situation.

When Ma Huateng announced that WeChat offline payment had surpassed Alipay, it didn’t take long for everyone to be immersed in the joy of looking for red envelopes all over the place. On December 22, Alipay ushered in the 10.0 version update, which mainly launched VR real-life red envelopes and quickly shifted the focus of activities to offline.

Obviously, this is an O2O offensive and defensive battle between WeChat and Alipay. Looking back at the past confrontation between WeChat and Alipay, it is not difficult to find that payment is the first place to settle.

In the PC era, the head-on conflict between Alibaba and Tencent was not obvious. Due to genetic differences, Tencent was stronger at social networking and its main revenue came from games. On the other hand, for Alibaba, e-commerce was naturally its main source of income.

In the era of mobile Internet, WeChat not only provides information services, but also successfully connects to shopping malls, games, and various O2O service scenarios through social networking. After many e-commerce attempts failed, Tencent chose to cooperate with JD.com, China's second largest e-commerce platform, in March 2014, integrating QQ online shopping, Paipai e-commerce and logistics into JD.com, and WeChat guided the JD.com platform. flow. Tencent and Alibaba form direct competition.

What makes Ali even more uneasy is that Tencent’s payment has also become popular with the power of social networking. According to Analysys data, from 2014 to the second quarter of 2016, Tenpay's share of the third-party market increased from 10.6% to 32.1%, while Alipay's ratio dropped from 82.3% to 55.4%. Tenpay continues to encroach on Alipay's market share, and this "fierce battle" between them is inevitable.

However, in the era of mobile Internet, Tencent’s WeChat has risen rapidly with overwhelming momentum, but Alibaba has staged a show: Slow! Its layout in the mobile Internet is at least two years late.

With 800 million users, WeChat has become the largest entrance to the mobile Internet. In 2015, WeChat cooperated with CCTV. That year, WeChat red envelopes and shakes lit up New Year’s Eve, and also tore apart WeChat Pay and Alipay. The big mouth of the battle. In this war, Ali seemed a little constrained. His social shortcomings made Ali embark on a difficult road of genetic improvement.

Alibaba has invested a lot of manpower and material resources in the social field. It has developed a new social application "Laiwang" on the mobile application and a social product "DingTalk" for the enterprise. At the same time, it is also trying to develop on the platform To make social breakthroughs, Taobao and Alipay have launched social functions. Alibaba’s investment in Weibo and Momo is also a state of social development.

Although the social events of Alipay's "Campus Diary" and "White Collar Diary" have temporarily come to an end with an apology, the competition between WeChat and Alipay is far from over, and it is not only at the payment level, but also Application, O2O, social and other levels.

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