GoDaddy, the world's largest domain name registrar, announced its cooperation with the Ethereum decentralized domain name system Ethereum Name Service (ENS). This collaboration allows users to link their domain names to ENS, enabling a seamless connection between the DNS protocol used by traditional websites and blockchain-based ENS. This cooperation will bring higher security and credibility to users, while also helping to promote the development and application of blockchain technology.
GoDaddy said their partnership will enable users to connect their domain names (such as xxx.com) to ENS-compatible cryptocurrency wallets, making it more convenient to receive cryptocurrency payments. They also emphasize that no additional cost or technical expertise is required for users to achieve this.
It is understood that transferring domain names to ENS required expensive gas fees in the past, which restricted a seamless transition. However, now ENS has deployed a new smart contract, enabling the domain name resolution process in ENS at the DNS top-level domain (TLD) level. This way, DNS records can be verified and free services provided to users.
Nick Johnson, founder of ENS, said that pairing ENS names with GoDaddy domain names can simplify the way users interact with network domain names, while giving full play to the familiarity of DNS and the potential of blockchain technology.
Paul Nicks, President of GoDaddy Domain Names, said, “As a long-time steward of the domain name industry, we are always looking for innovative features that can provide a better experience for our customers. The partnership with ENS provides our clients with a unique opportunity to bring together domain names and blockchain technology. This convergence brings huge benefits to domain name and blockchain users.
ENS jumped over 15%
After GoDaddy’s press release announcing the cooperation was released last night, the price of ENS has been rising. It climbed from about $18.2 to $20.97, an increase of more than 15% that lasted 12 hours.
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