On October 20, NetEase Yaotai cooperated with Joyvio Blueberry, a brand of Xinrongmao Group, and the world’s first fruit brand Yuanshi was officially opened. The digital world of "Joyvio Blueberry Metaverse Eye-candy Park" that set off social media was launched, and more than 10 million users jointly experienced a wonderful online eye-candy carnival.
As a cutting-edge technology and concept that keeps pace with 5G, blockchain, AR, and VR, the Metaverse has quickly become a hot topic among the crowd with its huge imagination space and strong sociability. As the leader of the Metaverse activity platform, NetEase Yaotai used its unique ACE intelligent cloud engine to customize and create a futuristic Joyvio Blueberry Metaverse eye-candy park for Joyvio Blueberry, and marketed it under the Metaverse Era brand The disruptive innovation conveys the brand proposition of "use your eyes too much and eat Joyvio Blueberry", helping Joyvio Blueberry lead the "new era of virtual symbiosis marketing" for fruit industry brands.
Joyvio Blueberry Metaverse
In Joyvio Blueberry Metaverse, an open scene is provided for players to freely explore. Players can customize their faces through AI through the browser, and choose to wear hundreds of ancient and modern costumes. Once the personal image is created, players can freely travel through the beautiful panoramic three-dimensional world. At the same time, players can communicate and interact with each other through various gameplay methods such as exchanging business cards, full-screen barrages, and personalized dances. This kind of metaverse experience brings users a more technological, ritual and immersive feeling.
Players in NetEase Yaotai can freely customize their avatars
NetEase Yaotai has customized a 1:1 restored Jiawo Blueberry Forest on the map, allowing players to meet nature and swim freely. A sea of blueberries.
NetEase Yaotai realizes a 1:1 restoration of the realistic Jiawo Blueberry Forest
NetEase Yaotai introduces the Peruvian Blueberry Recommendation Conference into the metaverse and uses three-dimensional technology to display it. Through the lectures given by Joyvio brand recommendation officers and the display boards at the venue, the continuously upgraded selection quality of Joyvio Peruvian blueberries was fully demonstrated.
In the metaverse, there are also some interesting games, such as blueberry trivia and easter egg collection, allowing players to enjoy the beauty of the metaverse while also deeply experiencing the benefits of anthocyanins for the eyes. Through this immersive experience, we hope to implant the brand concept of "use your eyes too much and eat Joyvio blueberries" into the hearts of consumers.
Under the Jiawo Blueberry Wishing Tree, players made their wishes one after another
Blueberry technicians conducted professional science popularization for the audience
In the Metaverse On the eve of its launch, Joyvio Blueberry took advantage of the topicality of Metaverse to jointly promote and warm up on Xiaohongshu, WeChat, Weibo and other platforms, attracting a large number of Generation Z consumers to register and participate, and the brand-related index soared by 800%; and launched offline Omni-channel linkage between terminals and online e-commerce platforms, together with JD.com, customized the Joyvio Blueberry Metaverse themed big-name day; within 4 hours of the launch of the event, the total sales on Joyvio JD.com exceeded 1.6 million.
In the Joyvio Blueberry Yuanverse, consumers directly participate in JD promotions
Joyvio Blueberry builds a full-link marketing ecosystem of “product, efficiency and sales integration”. Through Yuanverse, new digital marketing touch points are connected to create a more diversified and personalized consumption experience for consumers.
Joyvio Blueberry, as a high-end fruit brand under the Golden Wing Mau Group, has taken the lead in leveraging its industry influence and brand power to explore new marketing ideas in the metaverse era with the iteration and development of technology; through content With the dual empowerment of technology, we have comprehensively upgraded the long-lasting and panoramic fruit marketing method in the web3.0 era. In the future, we will continue to explore cutting-edge technologies represented by Metaverse to bring more innovations and possibilities to the entire fruit industry ecology. As the industry's leading immersive event platform, NetEase Yaotai will continue to explore new models of "online and offline" scene integration, promote event scene innovation and industry application practice, use artificial intelligence and technological innovation, and work with more industry partners to make events more Realize more possibilities.
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