E-sports monitor market share exceeds 50% for the first time

According to news on October 27, the e-sports display market is showing strong growth momentum. According to the latest report released by Luotu Technology, the sales share of e-sports monitors in the overall monitor market has exceeded 50%. This trend has become an important driving force for the growth of display scale despite the current relatively sluggish overall market demand.

It is understood that as of the third quarter of 2023, 1.92 million monitors in mainland China were sold in the online public retail market. Despite a slight year-on-year decrease of 0.1%, total sales reached 2.11 billion yuan, a year-on-year decrease of 2.7%. In this market, e-sports monitors performed well, with retail sales approaching one million, reaching 996,000 units, a year-on-year increase of 32.4%. The penetration rate of e-sports monitors exceeded 50% for the first time, reaching 51.9%

In the third quarter of the online retail market for e-sports monitors, the sales of the first, second and third runner-up were respectively won by AOC , HKC and Titan Legion won, with sales shares of 15.4%, 15.2% and 9.4% respectively. The 27-inch gaming monitor specification is still the mainstream in the market, accounting for nearly 49% of sales, although it dropped slightly by 1 percentage point compared with the same period last year. In addition, 165Hz (including 170Hz overclocking) has become the mainstream refresh rate of e-sports monitors, with a market share of approximately 57%, an increase of 11 percentage points year-on-year.

The market share of e-sports monitors The rapid rise not only demonstrates consumers' pursuit of high-performance displays, but also promotes innovation and development in the entire display market. As the e-sports industry continues to grow, the e-sports display market is expected to continue to maintain growth

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