The difference between WeChat public account authentication and non-authentication lies in authentication identification, function permissions, push frequency, interface permissions and user trust. Detailed introduction: 1. Certification logo. Certified public accounts will obtain the official certification logo, which is the blue V logo. This logo can increase the credibility and authority of the public account and make it easier for users to identify the real official public account; 2. Function permissions. Certified public accounts have more functions and permissions than uncertified public accounts. For example, certified public accounts can apply to activate the WeChat payment function to achieve online payment and commercial operations, etc.
The operating system of this tutorial: ios16.6 system, WeChat version 8.0.41, iphone14 computer.
WeChat public account certification refers to passing the WeChat official certification process to enable the public account to obtain the official certification mark. Public account certification is divided into two types: personal certification and enterprise certification. Compared with uncertified public accounts, certified public accounts have some differences in functions and permissions. Below I will introduce in detail the difference between certified and uncertified WeChat public accounts.
1. Certification logo:
The certified public account will obtain the official certification logo, which is the blue V logo. This logo can increase the credibility and authority of the official account, making it easier for users to identify the real official official account.
2. Function permissions:
Certified official accounts have more functions and permissions than uncertified official accounts. The following are some common differences in functions and permissions:
- Certified public accounts can apply to activate the WeChat payment function to achieve online payment and commercial operations.
- Certified public accounts can apply to use advanced interfaces, such as custom menus, template messages, web page authorization, etc., to provide a richer user experience and function expansion.
- Certified public accounts can apply to use the WeChat advertising platform for precise placement and marketing promotion.
- Certified public accounts can apply to use the WeChat store function for product sales and e-commerce operations.
- Certified public accounts can apply to use the WeChat shake function to achieve interaction with users and offline promotion.
3. Push frequency:
Certified public accounts have certain limits on the number of pushes per day. Each certified public account can push up to 4 group messages per day. There is no limit on the number of pushes for uncertified public accounts.
4. Interface permissions:
Certified public accounts are relatively more flexible in terms of interface permissions. You can apply for some advanced interfaces and functions, such as custom menus, template messages, web page authorization, etc. Uncertified public accounts can only use basic interface functions, and their functions are relatively limited.
5. User trust:
Since certified public accounts have official certification marks, it is easier for users to trust and follow these public accounts. Therefore, certified public accounts play an important role in gaining user trust, accumulating fans and developing There are more advantages in business cooperation.
It should be noted that official account certification does not mean that it will be successful. The certification process needs to comply with WeChat’s official review standards and requirements. In addition, although certified public accounts have more functions and permissions, they also need to comply with the regulations and specifications of the WeChat public platform and cannot violate relevant laws, regulations and user agreements.
For individual users or public accounts for non-commercial purposes, uncertified public accounts can meet basic push and communication needs. However, for public accounts used by enterprises or commercial purposes, certified public accounts can provide more commercial functions and services, helping enterprises to have more in-depth interactions and marketing with users.
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