Ford transitions to electric vehicles, discontinues production of traditional models, and forges the road to the future

Ford recently announced that in order to actively promote the development of electric vehicles, it will stop selling three long-standing and popular traditional fuel models. This decision is an important part of a strategic plan formulated by Ford CEO Jim Farley to revitalize the company and lead the development of the automotive industry. It is understood that Ford will discontinue production of three models. They are Escape, Edge and Transit Connect. Among them, Escape is one of Ford's most popular models. The end of production date has not yet been determined, but there are currently no plans to launch an electric version of Escape. The Edge model will be discontinued because the Oakville plant where it is produced will be renovated to produce a new three-row electric SUV. It should be noted that Transit Connect will stop being sold in the US market, but will continue to be offered in the European market

Ford’s decision is not taken lightly. As one of the world's oldest automakers, Ford has chosen to abandon the traditional fuel-powered models that once brought it glory and pivot to an electric future. At present, Ford has invested heavily in the field of electric vehicles. By expanding factories and investing billions of dollars to build electric vehicle and battery production bases in Tennessee, it has demonstrated the company's determination in electrification

According to the editor's understanding, Automotive News reported that Ford's losses in 2023 exceeded expectations, and the losses are expected to exceed the previous forecast of $4.5 billion. This may be an important reason why Ford decided to abandon traditional fuel models, aiming to provide more financial support for the transformation of electric vehicles by accurately adjusting the model mix

Although Ford faces some challenges, especially in the realization of electric vehicles Delays in annual production targets, but that's not unusual in the auto industry. Many automakers are facing similar difficulties in their electric transition, with the complexity of producing and manufacturing electric vehicles exceeding initial expectations. However, Ford still has many advantages in electric vehicles, such as plans to launch a new generation of pickup trucks and popular models such as the F-150 Lightning and Mustang Mach-E

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