iPhone 15 series price exposed: 128GB version canceled, starting price 5,999 yuan

According to news on September 13, at 1 a.m. Beijing time today, Apple held its 2023 autumn new product launch conference as scheduled, bringing a visual and technological feast to global technology enthusiasts. This conference launched the iPhone The 15 series smartphones, as well as the Apple Watch Series 9 and Apple Watch Ultra 2 smart watches, have attracted widespread attention and heated discussions.

The iPhone 15 series released this time includes four models, namely the 6.1-inch iPhone 15 and iPhone 15 Pro, and the 6.7-inch iPhone 15 Plus and iPhone 15 Pro Max. This upgrade mainly focuses on appearance, camera functions and connection interfaces. All models adopt a new "Smart Island" design, and the iconic notch screen has become history, bringing users a more shocking visual experience. In terms of photography, the iPhone The 15/15 Plus series upgrades the camera pixels to 48 million pixels, while the iPhone 15 Pro Max is also equipped with a periscope telephoto lens for the first time, further improving its shooting capabilities. In addition, iPhone 15/15 Plus also implements a comprehensive switch to the Type-C interface, providing users with a more convenient connection method.

Regarding price, the starting price of the iPhone 15/15 Plus 128GB version remains unchanged, while the iPhone 15 Pro Max canceled the 128GB version. Specifically, the 128GB version of iPhone 15 is priced at 5,999 yuan, the 256GB version is 6,999 yuan, and the 512GB version is 8,999 yuan; iPhone The 128GB version of the 15 Plus is priced at 6,999 yuan, the 256GB version is 7,999 yuan, and the 512GB version is 9,999 yuan; iPhone 15 The 128GB version of Pro is priced at 7,999 yuan, the 256GB version is 8,999 yuan, the 512GB version is 10,999 yuan, and the 1TB version is 12,999 yuan; while the iPhone 15 Pro The 256GB version of the Max is priced at 9,999 yuan, the 512GB version is 11,999 yuan, and the 1TB version is 13,999 yuan.

According to the editor’s understanding, IDC China senior analyst Guo Tianxiang believes that the iPhone 15 series has undergone the largest upgrade in appearance and hardware configuration in recent years, introducing There are many "first" improvements, but it faces fierce competition in China's high-end mobile phone market. According to data released by IDC, Apple's share of China's high-end mobile phone market dropped from 71.9% in the fourth quarter of 2022 to 65.4% in the second quarter of this year, showing a trend of gradual narrowing of market share. Guo Tianxiang pointed out , Apple's product pricing strategy has attracted much attention. The average selling price of products in the fourth quarter of last year increased significantly, exceeding US$1,000, a month-on-month increase of 12.0%. The RMB pricing of this year’s iPhone 15 series still continues this strategy, with only the price of the starting storage capacity increasing. He predicts that due to production capacity issues, the supply of new products may be insufficient at the initial launch, so it may be difficult to obtain favorable market prices. However, if the sales of new products are not as good as expected, Apple may adopt price reduction promotions to attract consumers

Although the upgrade changes of Apple mobile phones have been relatively small in recent years, Guo Tianxiang pointed out that Apple still has obvious advantages. As Huawei returns and domestic Android manufacturers continue to improve technological innovation and brand image, Apple will face greater competitive challenges in China's high-end mobile phone market. However, this competition will also inspire more innovation and choice, allowing consumers to benefit from ever-improving mobile phone technology and performance

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