Lamborghini enters the electric market: first pure electric model presented at Monterey Auto Show

Italian luxury sports car brand Lamborghini will display its first all-electric model at Monterey Car Week to actively respond to the electrification trend

Although Lamborghini The company has long been known for its high-performance, high-priced and uniquely designed supercars, but the company has been conservative about the production of pure electric vehicles, believing that electric vehicles cannot compete with its internal combustion engine counterparts. However, with the continuous breakthroughs in electric vehicle technology and the expansion of the market, Lamborghini decided to enter the electric field to bring consumers a new driving experience

It is reported that Lamborghini posted a message on its social media A blurry outline image of the vehicle was released with the text "We will reveal the mystery of the future at the Monterey Auto Show." Although Lamborghini did not reveal the specific information of the model in detail, according to the news, this model will be Lamborghini's first A 100% pure electric model. Moreover, in order to ensure the excellent performance of electric vehicles, the model will adopt the new platform "SSP" developed under the leadership of Porsche. Sport" to meet consumers' high demands for performance.

Last year, Lamborghini CEO Stephan Winkelmann said in an interview with Auto Express During the interview, he said that their first pure electric vehicle will be more suitable for daily use, with 2+2 seats, a two-door design and a higher ground clearance. He also emphasized that electric vehicles can not only meet driving performance needs, but also provide vehicle Inject more emotion

Lamborghini design director Mitja Borkert said that the new electric car will retain the brand’s design genes and be consistent with Lamborghini’s other models, the Aventa. There are differences between the Aventador, Huracan and Urus. At the same time, these three models will also undergo electrification transformation to adapt to the changing automotive market

However, Lamborghini appears to be moving more slowly into electrification, compared to other competitors that have launched or are about to launch all-electric supercars. Considering the rapid growth of the electric vehicle market, Lamborghini needs to step up its pace to stay competitive. In an increasingly fierce market

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