Apple makes a significant breakthrough: full switch to Apple Silicon chips

According to news on August 5, Apple recently announced its financial report for the third quarter of fiscal year 2023. Although the Mac business fell 7% year-over-year in the quarter, Apple CEO Tim Cook and Chief Financial Officer Luca Maestri said that the Apple Silicon transformation has achieved significant results

Cook said that Apple is very proud of the successful transition of the entire Mac product line to Apple Silicon, and he also specifically mentioned the release of the new 15-inch MacBook Air, as well as two powerful computing products: Mac Studio with M2 Max and M2 Ultra, as well as the Mac Pro with M2 Ultra, these new products further enhance Apple’s product portfolio

Maestri told investors in the third quarter At mid-quarter, almost half of Mac buyers opted for the new product, a testament to the strong upgrade activity and the large number of new customers driven by Apple's Silicon transition. From what I understand, in the US, Mac customer satisfaction is even as high as 96% , it is expected that in the fourth fiscal quarter (the third quarter of this year), Mac and iPad revenue may experience double-digit declines. Market volatility and supply chain issues may still have an impact on performance

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