The tablet market declined in the second quarter, with Apple iPad shipments falling 16.8% year-on-year to 10.5 million units

According to the latest quarterly data from International Data Corporation (IDC), global tablet shipments fell 29.9% year-on-year in the second quarter of 2023 to only 28.3 million units

It is expected that in the next few months, Global consumer demand for tablets will continue to be weak, sales from major manufacturers will see double-digit declines, and channel inventories will still be high, but analysts believe this problem will gradually ease

As far as we know, although In the second quarter of 2023, Chromebook shipments declined slightly, but only by 1.8% year-on-year, with total shipments reaching 5.8 million units. It is worth noting that because we have learned that Chrome OS licensing fees will increase in the second half of this year, some manufacturers have decided to place a large number of orders in advance for the second half of 2023

Although Apple’s tablet market share fell by 16.8% year-on-year, it is still the number one brand, with shipments reaching 10.5 million units, showing stronger competitiveness than other competitors

Although Samsung shipped 5.8 million units in the quarter, ranking second, weak demand led to a year-on-year decline of as much as 18.3%

Although Lenovo shipped 2.1 million units in the quarter, a year-on-year decline of 38.8% , but the ranking has risen to third place, with a month-on-month increase of 12.9%

Huawei's shipments in this quarter reached 1.7 million units, a year-on-year decrease of 22.9%, ranking fourth

Xiaomi entered the top five for the first time this quarter, shipping 1 million units, a year-on-year increase of 41.6%. Analysts pointed out that this is the result of the company's strategic product launch and good channel layout established in the Asian market.

Jitesh Ubrani, IDC's Research Manager for Mobile and Consumer Devices, stated that the tablet market is becoming more segmented, with iPad dominating the high-end market while brands like Xiaomi and Lenovo are rapidly expanding in the low-end market.

“The economic market conditions of the past few years have paved the way for the popularity of tablets. Products with more features and affordable prices have become widely popular, especially in emerging markets, because they provide consumers with Players provide higher value," said Anuroopa Nataraj, senior researcher for mobile and consumer devices at IDC. "This is also the reason why there are some new players entering the market, so the growth rate of emerging markets is stronger relative to mature markets. ”

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