Advertising promotion is mainly classified according to the form of media: 1. Internet advertising; 2. TV advertising; 3. Outdoor advertising; 4. Product co-branding; 5. Radio advertising; 6. Newspapers and magazines.
#Advertising promotion is mainly classified based on the form of media. I have sorted out the six major categories of mainstream advertising.
1. Internet advertising:
1. Search advertising: Promote your ads on search engines like Baidu. Your ads may appear when netizens search for specific words.
2. Display advertising: Find an APP or website with large traffic such as Douyin to promote your advertisement. Your advertisement may appear when netizens traffic the APP and website.
3. Video ads: In the video media, insert your ads before, during and after playing.
4. Audio advertising: Place your ads on mainstream audio apps, but note that the material for this kind of advertising must be an audio clip.
5. Email advertising: You can place your advertisements in mainstream email products such as QQ, NetEase Mailbox and other email products, and netizens can passively check the advertising emails.
6. Content marketing: Insert your soft-text advertisement into the media in the information flow or WeChat public account. The content form is almost the same as the ordinary content you see.
2. TV advertising:
1. Traditional TV advertising: Insert your advertisement between TV programs.
2. Smart TV advertising: For example, in Xiaomi and other Internet-enabled TVs, advertisements such as startup screens are placed.
3. Sponsored advertising: Sponsoring well-known TV programs will get a lot of brand exposure.
4. Advertising placement: Place your ads in the props of popular film and television dramas to gain soft exposure.
3. Outdoor advertising:
1. Outdoor advertising: outdoor billboards such as bus stop signs, station walls, subway car bodies, elevator advertisements, escalator advertisements, Highway signs, etc.
2. Cinema advertisements: large-screen advertisements before playing movies.
4. Product joint cooperation:
1. Promote your products on the packaging of products with large sales volume, such as the packaging of Nongfu Spring mineral water. You can combine your products for promotion.
5. Radio advertising:
1. Traditional radio audio advertising.
6. Newspapers and magazines:
1. Traditional newspaper and magazine advertising.
Above, you can finally choose your delivery channel based on your willingness to deliver, whether it is brand exposure or performance advertising (pay attention to ROI, and in order to bring more business, consider the input-output ratio) and manner. Of course, everyone is inseparable from mobile phones now, and mobile Internet advertising must be a top priority.
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