'Sixenjoy' salon discusses AIGC and Yuanverse. Zhao Xing of Fudan University talks about in-depth digitalization

Author: Dong Si Wang Binbin Xue Yiru

From AR/VR to the Metaverse, from NFT to Web3.0, and from the globally popular ChatGPT to the imaginative AIGC, one after another exciting and exciting new cognitions, new models, new tools, new Scenes... have come one after another in the past few years, and they are dizzying. The future has come, how to face it? Recently, a closed salon on "Deep Digitalization: AIGC and the Metaverse" was held in the TODTOWN XSPACE Future Theme Pavilion, a city reception room in Minhang District. Zhao Xing, professor of the Big Data Research Institute of Fudan University and director of the Joint Research Institute of Metaverse and Virtual-Real Interaction, as the keynote speaker of the sixth salon of "Six Enjoyment" co-sponsored by Oriental Network Innovation Research Institute and TODTOWN Tianhui Yuelin, and from Shareholders from all walks of life held in-depth discussions on hot topics such as "Metaverse Scenarios and AIGC Applications", "Deep Digitalization and Global Intelligence".

Image description: Professor Zhao Xing of Fudan University is sharing the theme in the "Six Enjoyment" salon

Distance from the metaverse era: there is a lack of a breakthrough point of deep digitalization

"The essence of the metaverse is 'deep digitalization', and 'deep digitalization' is the real core of the current explosion of new generation information technology." Zhao Xing understands "deep digitalization" as a deep digitalization generated by the interaction of data and information technology. The digitalization process embedded in the user terminal has brought disruptive changes to the economy, society and human life, showing a discontinuous and unpredictable transition from the "flat, visual" Internet to the "three-dimensional, interactive" digital world. the restoration process. Zhao Xing explained that its usage scenarios include but are not limited to digital production (artificial intelligence participates in content generation, robots, and digital intelligent humans are engaged in production), digital management (digital production simulation and monitoring, intelligent decision-making and resource allocation), digital circulation (district Blockchain and other technologies ensure information security, and digital assetization revolutionizes the digital economy), digital consumption (the virtual world extends the commercial space and integrates multiple business formats), digital life (in-depth interaction with metaverse scenes, immersive interactive life experience), etc.

"Why did ChatGPT become so popular in a short time? Why is Apple hardware so recognized globally? Because they have no 'learning cost' and people can get started easily." Zhao Xing said that the ultimate goal of deep digitalization is to smooth out users’ learning costs as the Internet shifts to the digital world, and to allow multiple data and intelligent tools to be automatically embedded in everyone’s life. He pointed out that many companies and governments are currently sparing no effort to launch products and scenarios for digital transformation, but often due to the high learning costs for users, the expected acceptance is not achieved.

Zhao Xing further elaborated, “The Metaverse is a collection of vision and technology.” 2011-2021 is the "conceptual birth" stage of the Metaverse. Facebook, Microsoft, Sony, etc. have entered the game, and VR equipment has begun to emerge; 2021-2023 is the "transformation of reality into virtuality" stage of the Metaverse, and Facebook has changed its name to Meta. , the Metaverse comes to the stage; starting from 2023 is the stage of "the virtual and the real" of the Metaverse, and the Metaverse is fully integrated into social activities such as social, education, commerce, and industry. Only when there are global and universal hit products based on the C-side, can we truly enter the "Metaverse Era", he said.

Picture description: Oriental Think Tank’s sixth session of the "Six Enjoyment" salon

Looking AIGCProspect: igniting an artificial intelligence singularity

AIGC (artificial intelligence generated content) refers to various forms of content generated through artificial intelligence technology, including but not limited to articles, paintings, music, videos, etc.; this generation process is guided by the artificial intelligence system based on input Or data set creation and generation, the key lies in the ability of the model and the quality of the training data. Zhao Xing said that before AIGC, content production went through three stages: PGC (professionally generated content) - UGC (user-generated content) - AI-assisted UGC. ChatGPT opened the stage of universal application of AIGC.

Currently, AIGC has developed application scenarios for technologies such as smart office, smart writing, smart design, image generation and video generation. For the industry, the success of the large language model ChatGPT means that the importance of industrial computing power and data quality has further increased. Zhao Xing believes that user C-side scenarios will be the first to usher in changes, such as personalized content production and marketing, synthetic data generation ( Generate completely new data that is completely fictitious but maintain the specific properties of the original data), new experiences of digital intelligence (a form of personal immortality based on replicas), etc.

Zhao Xing analyzed the risks and challenges of AIGC technology in detail, covering four aspects: resources, technology, application and social ethics. From the resource perspective, there are bottlenecks in AIGC hardware resources (chips, computing power, electricity) and software resources (data resources) such as "chip problems", "low-quality data resources", and "lossy compression of data content"; from From a technical perspective, the algorithm model of AIGC-generated content has problems such as "probabilistic model uncertainty", "false content", "prejudice reinforcement", and "black box"; from an application perspective, it is difficult to apply AIGC-generated content to commercial products. Avoid pitfalls such as "capital pursuit of profit", "intellectual property rights", and "prejudice reinforcement"; from the perspective of social ethics, AIGC has forced out the "information cocoon", "technological blind obedience", "Technological monopoly", "privacy leakage" and other phenomena. AIGC faces risks that are within reach but difficult to escape.

Unbearable weight: Humanity is facing AI's endogenous security governance

In the interactive Q&A session of "Sixenjoy", the guests had a lively discussion with Professor Zhao Xing on how to use AIGC correctly, the relationship between AIGC and content producers, data security and supervision, etc. Zhao Xing admitted that the development of AIGC is an unavoidable fact, but people's cognitive limitations may lead to blind acceptance and overuse, making it impossible to reasonably assess and manage its risks. The monopoly of a few large technology companies or organizations on key AIGC technologies, data resources or application markets will also weaken the public's full understanding and supervision of the development of AI technology.

"Unprecedented and unheard of", Zhao Xing used these eight words to describe the current governance dilemma of AIGC, and said that the countermeasures and applications derived from AIGC technology may become an important component of AI governance and the AI ​​industry in the future. As for the widespread concern about whether AIGC will lead to mass unemployment and other concerns, Zhao Xing believes that the development of technological tools is not to make people "unemployed", but to release people's energy and time and upgrade human learning systems; there is no saying that tools replace humans. But it is quite possible to replace some people who refuse to contact and cannot control the tools.

According to Zhu Qi, executive director of Oriental.com Innovation Research Institute, the "Senjoy Club" closed-door salon was jointly launched by Oriental.com Innovation Research Institute and TODTOWN Tianhui Yuelin. The event adheres to the concept of "focusing on current hot topics and sharing the depth of thinking about the world" and adheres to the unity of depth of thinking, perspective of observation and enthusiasm for interpretation. It is only held three times a year and has now become an important and influential brand.

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