VR product sales increased by 31% year-on-year, Xiaoniaokankan, iQiyi Qiyu, Dapeng VR leads the market

News on June 7, with the continuous development of technology, AR/VR technology is receiving more and more attention. According to market research agency CINNO The latest statistics from Research show that in the first quarter of 2023, sales of AR/VR machines in mainland China reached 220,000 units, a year-on-year increase of 62%. Although it fell 11% quarter-on-quarter, it still far exceeded the performance of the other three quarters.

CINNO Research pointed out that considering that the first quarter is usually a traditional sales off-season, the performance of the AR/VR market has been better than that of most other consumer electronics products. This shows that the AR/VR market is showing a rolling growth trend year by year.

Specific data shows that VR product sales increased by 31% year-on-year, a considerable increase. Among them, domestic brands Xiaoniaokankan, iQiyi Qiyu and Dapeng VR ranked among the top three in terms of sales, accounting for more than 80% of sales in total. As far as the editor understands, in recent years, equipped with Micro Screen-projection AR glasses with OLED microdisplays and Birdbath optical modules have quickly captured market share. As of the first quarter of 2023, their sales account for nearly 20%. However, the overall consumer demand situation is not optimistic, but Apple’s Vision released at WWDC23 Pro products are expected to bring a certain boost of confidence to the XR market.

Analysts pointed out: “The key factor that will further promote the growth of the consumer AR market in the future is Micro Further application of LED technology and optical waveguide devices with better mass production. Vision released by Apple in its WWDC23 speech Pro products are planned to be launched in 2024, marking the coming of the three-dimensional era of 'spatial computing'. "With the maturity and application of these technologies, the consumer AR market is expected to usher in further growth.

In summary, AR/VR technology has shown strong growth momentum in the Chinese market, although environmental factors have Sales volume in the first quarter has had a certain impact, but it still shows the potential for continued growth. The AR/VR market has broad prospects, because technology will continue to advance and application scenarios will continue to expand.

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