Samsung Galaxy Unpacked 2023 event to be held in South Korea to unveil next-generation foldable screen devices

According to news on June 7, Samsung’s official press release revealed that Samsung plans to hold Galaxy Unpacked at COEX in Samseong-dong, Gangnam District, Seoul, South Korea at the end of July. 2023 event to launch the next generation of foldable screen devices, including Galaxy Z Fold 5 and Galaxy Z Flip 5.

According to the editor’s understanding, Samsung hopes to use this event to further promote the widespread adoption of folding screen mobile phones and consolidate its leadership position in this field. The event's location selection has changed significantly from past years, as Samsung typically holds launch events in countries such as the United States, United Kingdom, and Spain. Samsung noted that according to Counterpoint Research data shows that by 2022, South Korea’s folding screen mobile phone adoption rate will rank first in the world at 13.6%.

Tim, President and Head of Samsung Mobile Experience (MX) Business Roh said: "It is of great significance to hold the Unpacked event in Seoul because Seoul is an emerging innovation and cultural center and the core of folding screen products."

It is worth noting that this event was held some time in advance. Held because Galaxy Unpacked usually takes place in August. Samsung is said to be considering holding the event in July, possibly to boost sales this quarter. Samsung has been grappling with a sharp drop in profits recently, although mobile phone sales remain quite optimistic despite weak demand for semiconductors.

There are rumors that Samsung will use new water drop hinge technology in new folding screen devices to achieve a thinner body. In addition, Galaxy Z Flip 5 will be equipped with a larger secondary screen, and both phones will have features such as dust protection.

In addition to foldable screen devices, Samsung is also expected to launch the Galaxy Tab S9 series of tablets, new wireless headphones and Galaxy Watch 6 series watches and other products. Samsung hopes to further expand its product line and meet the needs of different consumers through the release of this series of new products.

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