Honor’s full-scenario products have made a successful start: notebooks, tablets, watches, etc. have become hot-sellers!

News on June 1st, the first wave of data for Honor 618 was released. According to the editor’s understanding, Honor showed strong sales momentum within the first four hours of this 618 event. In the data from 8 pm on May 31 to 0 am on June 1, Honor mobile phones performed well in all price segments, indicating that the brand is gradually recovering.

The sales volume of Honor mobile phone products priced above 4,000 yuan increased by 211% year-on-year across all platforms, while the sales volume of products in the price range of 2,500-4,000 yuan increased by 51% year-on-year. Overall, Honor performed well in the 618 event. After adjustments in the first quarter of this year, Honor got off to a good start at this 618 event, which confirmed Honor CEO Zhao Ming’s previous statement: Honor is already in a good recovery state overall.

Judging from the performance of various products, in the first four hours of 618, Honor’s mobile phone products were the first to achieve a comprehensive breakthrough. Honor Magic The Vs folding flagship won the sales championship of single folding screen products on JD.com and Tmall platforms, while the Honor Magic5 series won the sales championship of single Android mobile phones priced above 4,000 yuan on JD.com. Honor Magic5 Pro won the first place in the single-product sales of Android phones priced at 5,000-6,000 yuan on the Tmall platform. In addition, the just-released Honor 90 series integrates a zero-risk dimming eye protection screen, a 200-megapixel photo camera and a high-density ultra-large capacity battery. With its excellent quality, it has become the first choice of many consumers. Within hours, he became the new product sales champion on JD.com, Tmall, Douyin and Kuaishou platforms.

In addition to mobile phone products, Honor’s full-scenario products have also achieved a good start. Honor MagicBook X 16 Pro won the double championship of 16-inch notebook single product sales and sales on JD.com, while Honor MagicBook 14 The 2022 Ryzen Edition also won the double championship in single product sales and sales in the 3,000-4,000 yuan price range on the Tmall platform. In addition, Honor Tablet 8 won the championship in single product sales in the 1,000-1,500 yuan price range on JD.com and Tmall, while Honor Watch GS 3i won the single product sales in the 500 yuan price range on JD.com, becoming the best-selling item in its respective category.

The reason why Honor is able to achieve high-quality growth is because it adheres to technology strategy and product quality for a long time. According to the editor’s understanding, Honor CEO Zhao Ming said at the Honor 90 series new product launch conference that this year’s 618 Honor team has made full preparations in terms of stocking and welfare policies, and believes that it can achieve excellent results. As it turns out, that's exactly what Glory does. After the adjustment in the first quarter of this year, Honor has shown a new image. It is actively attacking in this 618 event. It not only has generous benefits, but also launched many hot products. With products and experiences that feature leading technology, excellent quality and outstanding performance, Honor will launch comprehensive launches of flagship, mid-to-high-end mobile phones and smart full-scenario products within four hours from 8pm on May 31 to 00:00 on June 1. Thanks to our efforts, we have won the sales championship on multiple platforms, multiple categories and multiple price segments.

Glory insists on long-term investment in asset-heavy R&D and forward-looking technology, providing support for its high-quality growth. Folding flagship Honor Magic Technical breakthroughs and innovative experiences such as Vs' thinness and long battery life, the Qinghai Lake battery and self-developed RF enhancement chip launched in the popular flagship Magic5 series, and the zero-risk dimming eye protection screen of the latest Honor 90 series are all the result of Honor's long-term adherence to technology strategy Results.

Honor always adheres to technological innovation and product quality, and constantly pursues the ultimate user experience. It is precisely because of this accumulated confidence that Honor achieved a good start in this 618 event. Zhao Ming said that in the future, Honor will continue to invest firmly in R&D and product systems, define the brand with products, and give back to consumers through more extreme innovative experiences.

Glory 618 Carnival is still going on. Honor Mall and other e-commerce platforms provide a wealth of welfare activities, including super benefits such as a hundred-fold expansion of points, winning Honor mobile phones when purchasing on the hour, a 10,000-yuan red envelope shower in the live broadcast room, and up to 24 interest-free periods. For old users, Honor 618 also supports trade-in activities, with a maximum subsidy of 2,023 yuan. In addition, with the purchase of the newly released new digital series Honor 90 series, you can enjoy multiple benefits such as 24 interest-free periods and free gifts. Hot-selling flagship Honor Magic5 series, Honor X40 GT, Honor 80 GT and other mobile phone products also have surprise subsidies, with limited-time discounts starting at 300 yuan. Honor MagicBook 14 series 2023, Honor Tablet V8 Pro and other all-scenario devices also have limited-time shock prices.

This Honor 618 promotion aims to respond to consumers’ trust and recognition of Honor quality through a full product matrix and rich activities, fully meet their needs, and allow every consumer to feel The ultimate experience brought by the comprehensive explosion of Honor's innovative technology.

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