Netflix’s low-price advertising package attracts 5 million monthly active users and achieves good results

According to news on May 18, executives of streaming media giant Netflix recently stated that the launch of low-price advertising packages has achieved remarkable results and has attracted 5 million monthly active users.

Last November, Netflix launched a low-cost advertising package that costs $7 per month in 12 markets, aiming to increase revenue by attracting more customers as competition among streaming platforms intensifies. It is understood that Netflix introduced its business situation to advertisers and emphasized its rich program content, including "Stranger Things", "Squidward" and the movie "The Rescue 2".

According to ITBEAR Technology Information, Netflix Global Advertising President Jeremi Gorman Gorman revealed that the monthly active users of the low-price advertising package have reached 5 million. It should be noted that the data collected here refer to users who have adult profiles and watch content with advertisements, excluding children.

Recently, Netflix released its latest performance report. According to data, Netflix's revenue reached US$8.162 billion in the first quarter of 2023, a year-on-year increase of 3.7%. Earnings per share (EPS) were $2.88 on a diluted basis, down 18.4% from the year-earlier period but still above analysts' expectations of $2.86. In terms of users, in the first quarter of this year, Netflix added 1.75 million new paying subscribers, bringing its total streaming media paying users to 232.5 million, and the average number of paying users increased by 4% year-on-year.

Netflix has achieved huge revenue and user growth, thanks to the launch of low-price advertising packages, attracting more users. In the future, as competition in the streaming media market further intensifies, Netflix will continue to strive to provide rich content and high-quality user experience to maintain its competitive advantage in the industry.

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