Apple's mixed reality headset may replace the iPhone in the next decade, Tim Cook has high hopes

According to news on May 25, the latest report released by TrendForce pointed out that Apple’s upcoming first mixed reality (MR) headset will be mainly targeted at developers, and it is expected that shipments this year will not exceed 100,000 units. .

This headset is called “Reality Pro" is said to be one of the most complex products in Apple's history. It will be equipped with M2 chip and xrOS system, and will have air typing function, which can be controlled by users through eyeballs and gestures. It is reported that the price of this headset is expected At around US$3,000.

According to multiple internal sources, Apple’s device may have better features than competitors’ products, with higher performance and a more immersive experience. Apple CEO Tim Cook has placed great hopes on this product. He has said that this device will replace the iPhone in the next ten years.

According to the editor’s understanding, this device has also been praised by well-known figures in the VR field and the founder of Oculus. It was endorsed by Palmer Luckey, who spoke highly of this device.

Although Apple’s MR head-mounted display is a new product launched by the company in the past eight years, it is expected to be released this year. Volumes will still be low. This is one of the reasons why the device is aimed at developers, content creators, and professionals, rather than for general users. This year's head-mounted display sales will be affected by higher prices, production Difficulty and other factors.

According to TrendForce’s forecast, sales of this device will be less than 100,000 units this year, and Apple may limit production to less than 300,000 units. These data show that analysis The analyst’s sales forecast for the headset is low.

TrendForce’s Apple MR headset shipment forecast is quite different from that of Apple analyst Ming-Chi Kuo. Guo Ming-Chi said in August last year that Apple plans to Approximately 1.5 million MR headsets were shipped, but in early December last year, he lowered the device's shipment forecast for 2023 to less than 500,000 units, lower than the market consensus of 800,000-1.2 million units.

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