DJI sets up a WeChat group to prioritize Zheku chip talents to accelerate the development of the image processing field

According to news reports on May 18, Zheku Chip’s talents are being recruited by many companies in the industry, including Xiaomi, DJI, etc. DJI is the most active among these companies, and has specially set up a WeChat group to give priority to these disbanded talents.

DJI is currently mainly engaged in business in the fields of drones, robots, lidar and autonomous driving, among which drones are still its core business. Therefore, DJI’s recruitment focus is mainly on the field of ISP chips used for image processing. It is worth mentioning that the Zheku chip team successfully developed the image NPU chip Mariana (MariSilicon) in just 3 years. X), the research and development experience of this chip is very consistent with DJI’s needs.

##According to ITBEAR Technology Information, it was previously reported that OPPO announced on May 12 that due to the uncertainty of the global economy and mobile phone market, after careful consideration, it decided to terminate ZEKU business. According to public information, OPPO established a subsidiary called Shoupu Technology (Shanghai) Co., Ltd. in 2019 and changed its name to ZEKU Technology (Shanghai) Co., Ltd. (ZEKU) in July 2020. The product lines covered by Zheku Chip Company include core application processors, short-range communications, 5G Modem, radio frequency, ISP and power management chips, etc.

The positive actions of Xiaomi, DJI and other companies show that they attach great importance to Zheku chip talents. For DJI, the R&D experience of the Zheku chip team in the field of image processing is highly consistent with its business needs, which undoubtedly provides more opportunities and advantages for DJI's development in the field of drones. For OPPO, stopping the ZEKU business will lead to adjustments in its strategic layout in the chip field. Talent recruitment and layout in the chip field will continue to receive attention as competition in the industry continues to escalate.

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