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Apple authorized service centers face response time and parts cost issues, hurting competitiveness

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2023-05-20 19:17:41 1404browse

News on May 19th, recent reports indicate that Apple authorized service centers in the United States and Australia have encountered a series of problems, resulting in operational difficulties and being unable to compete with Apple’s official repair channels. Slow response and high parts costs are major problems, causing considerable inconvenience to consumers' repair experience.

The report pointed out that authorized service centers generally have a problem of insufficient stock. Therefore, when consumers choose to repair Apple products at authorized service centers, the repair cycle will be very long. Once the authorized service center diagnoses and confirms that parts need to be replaced, the product must be sent by express delivery to Apple's designated outlet for repair. Additionally, authorized service centers must return failed parts to Apple for inspection, refurbishment, and restoration operations. Authorized service centers cannot receive corresponding points until Apple completes the evaluation. The cumbersome nature of these processes results in delayed response times and extended repair cycles.

ITBEAR Technology Information reported that the profitability of authorized service centers has also attracted much attention. On average, each repair takes 1-1.5 hours, a maintenance worker revealed. However, if the authorized service center charges the same as Apple’s official repair, the profit per customer will only be about $60. After deducting expenses such as store rent and labor, these authorized service centers are actually operating at a loss. This low profit situation also affects consumer choices.

With the cost of living rising in Australia, many consumers are more willing to try to repair their devices rather than replace them outright. Due to the extended maintenance cycle and rising maintenance costs, many consumers have begun to choose to purchase more affordable products. This is undoubtedly a challenge for Apple authorized service centers.

To sum up, Apple Authorized Service Centers in the United States and Australia face problems such as slow response times, high parts costs, and low profits, which have a negative impact on their operations and competitiveness. To improve user experience and maintain profitability, authorized service centers need to find effective solutions to better meet consumer needs.

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