According to news on May 18, Yamaha announced that it will enter the electric vehicle analog sound effects market and expand its business scope across the two fields of musical instruments and transportation. Yamaha will integrate its technology in the music field and the experience of its subsidiary Yamaha Engine to jointly develop αlive, a sound system suitable for electric vehicles.
AD and plans to promote it to the electric vehicle and motorcycle industries.
It is understood that αlive
The AD system can collect data about motor speed, pedal opening and speed, and produce comfortable sounds based on this information to provide the driver with a pleasant feeling. However, to date, no vehicle manufacturer has adopted Yamaha’s αlive
AD system. This is mainly because on the one hand, car manufacturers are worried that power-consuming parts will affect the cruising range of electric vehicles. On the other hand, Harman and Bose have previously launched similar products and have been adopted by car manufacturers. This is relatively new for relatively small companies. Yamaha's late entry into the field is a disadvantage.
##According to ITBEAR Technology Information, Yamaha believes that compared with Harman and Bose, its advantage lies in providing customization for different car models from the perspective of the automotive industry. The engine sound effect ensures that drivers will not hear the sound of simulating a large-displacement SUV when driving a small electric vehicle. In addition, Yamaha hopes to bring αlive
The AD system is created as a human-computer interaction method that goes beyond the dashboard. For example, they mentioned the Lexus supercar, which uses a Yamaha engine
LFA. Due to the car's strong acceleration performance, the traditional speedometer cannot respond in time. Even if it is replaced by an LCD speedometer, drivers are still used to judging the vehicle speed through the sound of the engine, so this system has been well received in the market.
Yamaha said that although some drivers and passengers want their vehicles to become quieter and quieter, there is still a certain proportion of drivers, especially sports car drivers, who rely on sound to judge vehicle conditions. According to Yamaha's view, even if it can only attract 1% of customers, it is enough to constitute a considerable market size.
To sum up, Yamaha plans to enter the electric vehicle simulation sound effects market and provide customized sound effects systems for the electric vehicle industry by combining technology and engine experience in the music field. Despite the competitive pressure, Yamaha is still optimistic about the market potential and is committed to providing drivers with a more personalized and enjoyable driving experience through innovative human-computer interaction methods.
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