Apple has just fully acquired a London-based music company called AI Music. It’s a startup founded in 2016 that offers services that “help brands create deeper connections with their audiences.” Through artificial intelligence, the company develops technology that can tailor the music an individual is hearing based on their interaction, time of day and other conditions. Therefore, this AI’s algorithm creates new song variations, presenting you with different music every time.
According to AI Music on its now-defunct website, it used a combination of artificial intelligence and royalty-free music to create the soundtrack. With this, music will dynamically change based on a person's experience and activity, allowing you to "redefine how we create, interact and experience music." The concept helped the startup seize on some of its previous deals with other advertising agencies to create customized audio for different audiences and groups.
Additionally, AI Music said on its LinkedIn page that it “allows brands, developers and sound adventurers access to us "Smart Music Library" and hopes to "empower consumers to choose the music they want, seamlessly edit it to suit their needs or create dynamic solutions that adapt to their audience."
To sum up, Artificial intelligence music is undoubtedly one of the secret weapons Apple plans to use to improve its audio products and services. Because of its power, it promises to innovate the future of Apple products and services like Apple Music, HomePod mini, and Apple Fitness.
According to experts, Apple is likely to use this new technology to provide its users with a better and more mood-matching music experience. For example, AI Music can come in handy while exercising and using Apple Music.
"That's the idea of contextual AI. Maybe you listen to a song in the morning and it might be more like an acoustic version. When you're going to the gym, maybe it's the same song and it's deep house Or a drum and bass version. At night, it's a bit jazzy. The song can actually change itself. The whole genre might change, or the key to what it's playing on," company CEO Siavash Mahdavi said in a Music Ally interview.
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