Father of Gmail: With ChatGPT, search engines won’t survive more than two years

From the day ChatGPT was born, Microsoft should feel lucky.

In addition to being grateful that the US$1 billion invested a few years ago was not in vain. More importantly, ChatGPT is a friendly force, not an opponent.

The mood of other major technology companies is very complicated, especially Microsoft’s old rival Google.

Paul Buchheit, a veteran Google employee and one of the creators of Gmail, recently said that artificial intelligence chatbots like ChatGPT will destroy Google, just like the search engine completely wiped out the yellow pages phone book.

As for time, it is only a matter of one or two years.

Buchheit said on Twitter on Wednesday: "It may only take a year or two for Google to be completely disrupted. AI will wipe out the search engine results page, even if the latter keeps up with the development of artificial intelligence, It will also lead to the most profitable part of its business not being as good as before!"

The founder of Gmail also said that it may not be the ChatGPT application that overturns Google's monopoly, but technological progress will definitely change it completely. The way people get information.

He said on Twitter: "The way I imagine this happening is that the browser's URL/search bar is replaced by artificial intelligence that automatically completes my thoughts/questions as I type, while also Provide the best answer (perhaps a link to a website or product)."

He tweeted that AI will be able to "instantly do things that take humans minutes to do" and use Google Wait for search engines.

ChatGPT, which has made headlines for its ability to do everything from writing papers to providing coding advice, is an AI chatbot that uses data collected from millions of websites Answer questions in a clear, conversational manner.

But it's not perfect. Wrong answers are sometimes given because the chatbot has some difficulty identifying misinformation.

Buccheit is a senior engineer at Google and the 23rd employee hired by Google. He participated in the development of Google's first AdSense prototype, which was a Google website. A system that delivers targeted ads to users, allowing publishers to monetize page views.

Advertising revenue is Google’s lifeblood. Although it is better known as a search engine, the company generates most of its revenue from selling ads, with the search engine serving as a platform for advertising.

Public financial reports show that in 2021, about 80% of Google’s revenue of US$257.64 billion came from advertising.

Buccheit is far from the first to sound the alarm about ChatGPT’s potential impact on Google. In December last year, Google issued a "Code Red" warning for the chat tool.

According to a December report by The New York Times, Sundar Pichai, CEO of Google and its parent company Alphabet, has participated in several meetings surrounding Google’s artificial intelligence strategy since the latest version of ChatGPT was released on November 30. held a meeting to discuss how to deal with the threat of ChatGPT to the company's search engine.

The company also summoned Google co-founders Larry Page and Sergey Brin to address the issue, The Times reported in January. . At the time, Microsoft planned to use ChatGPT to power its own search engine, Bing.

Now that a month has passed, Microsoft has announced that it will introduce ChatGPT to Bing, Office suites and the Azure cloud platform. Not one of them can be included. I don’t know what good strategies Google has come up with.

References:

https://www.businessinsider.com/google-management-issues-code-red-over-chatgpt-report-2022-12

https://interestingengineering.com/innovation/chatgpt-destroy-googles-business-two-years

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