BuzzFeed is taking a major step forward in AI-generated content by publishing a travel guide written entirely by AI. While the publisher’s initial AI-generated content consisted of relatively innocuous impromptu quizzes, the travel guide is a bolder attempt to drive search traffic to various destinations.
#BuzzFeed’s “Buzzy” AI tool currently has 44 travel articles, including locations like Stockholm, Morocco, and Cape May, New Jersey. While BuzzFeed notes that the articles are "collaboratively written" by humans and Buzzy, they also say that the articles are "written with the help of the Buzzy bot (aka our creative AI assistant) but powered by human ideas." ”
Readers can access the full list of travel articles generated by Buzzy in their profile.
Futurism reports that BuzzFeed is taking its foray into AI-written content to the next level by publishing an AI-generated travel guide. The first post published by the publisher’s Buzzy AI tool was an impromptu quiz. However, the travel guide appears to be a more ambitious attempt to attract search traffic about different destinations. Currently, there are 44 articles covering places like Morocco, Stockholm, and Cape May, New Jersey. According to BuzzFeed, these articles are "written with the help of Buzzy the Robot, aka our creative AI assistant, but powered by human ideas." Buzzy collaborates with humans to write these articles, and the articles are edited by humans review.
As Futurism has observed, many of the articles contain common phrases such as "hidden gem" and "now, I know what you're thinking" followed by rhetorical questions about a specific location. BuzzFeed spokesperson Juliana Clifton clarified that the first set of travel articles was produced with input from non-editorial BuzzFeed employees who answered a survey about travel that the AI tool used to build the articles.
BuzzFeed’s AI tools may be used in the future to help write articles based on reader contributions, which may be similar to its “Add Your” format. Additionally, Buzzy, who wrote the quiz, has a separate author page from Buzzy, the travel writer, which is specifically credited as "As Told to Buzzy."
According to BuzzFeed spokesperson Juliana Clifton, the company is testing new formats that will allow anyone to contribute their thoughts and opinions on their site, regardless of their writing or content creation background. The company is incorporating human editors into the process, and as they continue to develop AI-assisted formats, they will incorporate ways for humans to collaborate and edit.
However, the current state of BuzzFeed’s AI-written travel guides leaves a lot to be desired. Although they include beautiful pictures and general advice about the destination, they lack the necessary information to help readers plan a detailed trip.
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