Xiaohongshu is a community e-commerce software and a young lifestyle sharing platform. Xiaohongshu is a lifestyle platform and consumption decision-making portal. Xiaohongshu uses machine learning to accurately and efficiently match massive amounts of information and people. In the Xiaohongshu community, users can share product reviews and travel destination introductions, known as "grass planting notes." Users record every moment of their lives through short videos, pictures and texts.
The operating environment of this tutorial: HarmonyOS 2 system, Xiaohongshu 7.76, HONOR V30 mobile phone.
Xiaohongshu is a community e-commerce software and a young lifestyle sharing platform.
Xiaohongshu APP is a lifestyle platform for young people. Discover a real, uplifting and diverse world here, find a trendy lifestyle, and there are more lifestyles waiting for you to discover!
Xiaohongshu is a lifestyle platform and consumer decision-making portal, founded by Mao Wenchao and Qu Fang. Xiaohongshu uses machine learning to accurately and efficiently match massive amounts of information and people.
In the Xiaohongshu community, users can share product reviews and travel destination introductions, known as "grass planting notes." Users record every moment of their lives through short videos, pictures and texts. The community generates billions of note exposures every day, covering various lifestyle fields such as fashion, skin care, makeup, food, travel, film and television, reading, and fitness.
Xiaohongshu’s advantages:
Community genes: Shopping from PGC-style one-way output Guide to UGC-style overseas shopping sharing community. Xiaohongshu started as a community and is one of the earliest community e-commerce platforms in China. After five years of development, its business model has become mature and stable.
Precise traffic: The middle-class consumption and above groups, mainly women, form a super-precise traffic pool. It is said that the richest ladies are on Xiaohongshu.
Grass-planting platform: Many stars and high-quality experts share their notes, making it a well-known "grass-planting platform" in the industry and also a "gathering place for soft articles." Xiaohongshu invites various celebrities and Internet celebrities to settle in to attract a huge fan base, increase the number of users, and enhance the brand's reputation.
##What are Xiaohongshu’s main channels?
Cosmetics, skin care, personal care, maternal and child care, home decoration, travel and accommodation, fashion , sports and fitness, food, automobiles, education, travel, technology and digital, animation, pets, hobbies, emotions, wedding, weight loss, photography, health, sports events and other fields. In Xiaohongshu, users can record every moment of their lives through short videos, pictures and texts. The community generates billions of exposures of notes every day, covering fashion, skin care, food, travel, and fitness. and other areas of life. Xiaohongshu can also achieve accurate and efficient matching of massive information and users through machine learning.Expand knowledge: brand influence
On Xiaohongshu, tens of millions of real consumption experiences from users have been compiled into the world’s largest consumer word-of-mouth database. It has also made Xiaohongshu a “think tank” valued by brands. Stephan Wilmet, chief user officer of L'Oréal, said: "In Xiaohongshu, we can directly listen to the real voices of consumers. Real word-of-mouth is the most solid link between brands and consumers." Xiaohongshu has become It serves as a link between Chinese consumers and excellent brands. Through Xiaohongshu, Chinese consumers learn about good foreign brands. For example, Tatcha has a good reputation in the United States, but is unknown in China. After users shared their consumption experiences in the community, it gradually attracted the attention and favor of Chinese consumers. Xiaohongshu became Tatcha’s only partner in China. Xiaohongshu is also committed to promoting Chinese brands to the world. Xiaohongshu has gathered a number of excellent domestic brands. With the help of the word-of-mouth model of the Xiaohongshu community, these brands do not have to invest a lot of resources in advertising and marketing, but can focus on design and quality. Qu Fang, founder of Xiaohongshu, said: "We believe that as long as the best design and the best quality are connected with consumers, a Chinese brand with market potential will rise." More For more related knowledge, please visit theFAQcolumn!
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