The c2c model refers to e-commerce between individuals (consumers), that is, the model of "customers put things online to sell", which is to provide buyers and sellers with a An online trading platform allows sellers to proactively provide goods for online auction, and buyers can choose goods for bidding; for example, a consumer has a computer, conducts transactions through the Internet, and sells it to another consumer. This type of transaction is called For C2C e-commerce.
The operating environment of this tutorial: Windows 7 system, Dell G3 computer.
There are two models of online shopping:
One is the B2C model, that is, goods and information go directly from enterprises to consumers;
The other is C2C, that is, goods and information go directly from consumer to consumer, commonly known as "online store", such as Taobao.
C2C (Consumer to Consumer), customers put things online to sell. By providing an online trading platform for buyers and sellers, sellers can proactively offer goods for online auction, and buyers can choose their own goods for bidding.
C2C is a professional term for e-commerce, which means e-commerce between individuals. C refers to the consumer. Because the English word for consumer is Customer (Consumer), the abbreviation is C. And because the pronunciation of 2 in English is the same as to, C to C is abbreviated as C2C, and C2C is Customer (Consumer) to Customer (Consumer). For example, a consumer has a computer, conducts transactions through the Internet, and sells it to another consumer. This type of transaction is called C2C e-commerce.
Profit model
1. Membership fee
Membership fee is also the fee for membership service, which refers to C2C websites provide members with fees for providing a variety of service combinations such as online store rentals, company certification, product information recommendations, etc. Since they provide an effective combination of multiple services, they can better meet the needs of members, so the fees for this model are relatively Stable. The fee is paid in the first year, and the customer needs to renew when it expires in the second year. After renewal, the service will be provided for the next year. Members who do not renew will revert to free membership and no longer enjoy multiple services.
2. Transaction commission
Transaction commission is the main source of profit for the C2C website at any time. Because the C2C website is a trading platform, it provides opportunities for both parties to the transaction, which is equivalent to real life For exchanges and hypermarkets in China, collecting commissions from transactions is a reflection of their market nature.
3. Advertising fees
Enterprises use valuable locations on their websites to place various types of advertisements , calibrate the price of advertising space based on the accuracy of website traffic and website crowd, and then sell it to customers through various forms. If the C2C website has sufficient visits and user stickiness, the advertising business will be very large. However, C2C websites are motivated by user experience. Considering that this business has not been fully opened, only individual advertising spaces are open from time to time.
4. Search ranking bidding
The richness of C2C website products determines the frequency of buyers’ search behavior. The large number of applications of search determines the importance of ranking products and information in search results, which leads to the business of bidding based on search keywords. Users can put forward a price they think is appropriate for a keyword, which will ultimately be awarded to the highest bidder. Within the validity period, the user's product will be ranked accordingly. Only sellers who realize the potential benefits that bidding can bring them will be willing to spend money to use it.
5. Payment link charges
Payment issues have always been a bottleneck restricting the development of e-commerce. It was not until Alibaba launched Alipay that it promoted the development of online payment services to a certain extent. The buyer can first transfer the advance payment to the payment company's personal account through online banking. After receiving the goods from the seller, the buyer can then notify the payment company to transfer the payment to the seller's account, so the buyer does not have to worry about not receiving the goods or returning them. Payment is required, and sellers don’t have to worry about not receiving payment after shipping the goods. The payment company charges a handling fee based on a certain percentage of the transaction amount.
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