ks refers to "Kuaishou" and is a short video application APP developed by Kuaishou Technology. On Kuaishou, users can record every detail of their lives with photos and short videos, and can also interact with fans in real time through live broadcasts; here, people can find content they like, people they are interested in, and see more real and interesting content. The world can also let the world discover the true and interesting self.
The operating environment of this tutorial: HarmonyOS 2 system, HONOR V30 mobile phone.
ks now generally refers to Kuaishou, a short video software.
Kuaishou is a product of Beijing Kuaishou Technology Co., Ltd. The predecessor of Kuaishou, called "GIF Kuaishou", was born in March 2011. It was originally a mobile application used to create and share GIF images. In November 2012, Kuaishou transformed from a pure tool application into a short video community, a platform for users to record and share their production and life. Later, with the popularity of smartphones and tablets and the decline in mobile data costs, Kuaishou ushered in the market after 2015.
On Kuaishou, users can record their life moments with photos and short videos, and can also interact with fans in real time through live broadcasts. Kuaishou’s content covers all aspects of life, and its users are spread across the country. Here, people can find content they like, find people they are interested in, see a more real and interesting world, and let the world discover their true and interesting selves.
In early 2016, Kuaishou launched the live broadcast function and placed the live broadcast in a low-key manner in the "Follow" column. The live broadcast in Kuaishou only has ancillary functions.
Kuaishou’s user positioning is “average people in society”. The distribution of Kuaishou users in second- and third-tier cities is determined by the shape of Chinese society. If we think of all Kuaishou users as one person, he is equivalent to a "social average person". Only 7% of China's population is in first-tier cities, and 93% is in second- and third-tier cities, so the "social average person" falls in second- and third-tier cities.
To use a short version of Kuaishou’s recommendation algorithm, the core of the algorithm is understanding. This includes understanding the attributes of content, understanding the attributes of people, and historical interaction data between people and content, and then using a model to estimate the degree of matching between content and users.
Kuaishou is a platform for recording and sharing. Kuaishou CEO Su Hua hopes that people can "understand China" through Kuaishou, so that people more than a thousand years from now can also see images of the past. Su Hua once said that a few hundred years from now, Kuaishou will be a museum of records.
Content Copyright
Starting from 2020, Kuaishou Sports has signed contracts with the content copyright of major popular sports events. Including Serie A, American NFL professional football events (Super Bowl), NBA, CBA, America's Cup, World Snooker and other popular events.
On February 22, 2022, Kuaishou E-commerce announced that due to changes in the cooperation agreement between the third-party e-commerce platform and Kuaishou, starting from 00:00:00 on March 1, 2022, Taobao Alliance product links You will not be able to publish product and service links in the Kuaishou live broadcast room shopping cart, short video shopping cart, business details page, etc.; JD Alliance product links will not be able to publish product and service links in the Kuaishou live broadcast room shopping cart, but you will be able to publish product and service links in the short video shopping cart, business details page, etc. Publish product and service links on detailed pages.
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