Maoxiang self-operation refers to Tmall’s self-operated business, which will conduct unified production or procurement, product display, online transactions, logistics and distribution of operating products. Maoxiang Self-operated is attached to the Tmall app. There is a traffic entrance at the top of the APP. If you join a self-operated merchant, the products will be labeled as self-operated, making it easy for buyers to identify them. The advantages of Maoxiang's self-operation: large traffic, more support, low deductions, fast payment, large dividends, expanded consumer groups, and increased sales.
The operating environment of this tutorial: HarmonyOS 2 system, Tmall 12.15.0, HONOR V30 mobile phone.
What is Maoxiang self-operated store
Tmall Maoxiang self-operated store is Alibaba’s self-operated business and is Tmall’s follow-up strategy The main self-operated model is similar to JD.com’s self-operated stores. Merchants who have successfully settled in Maoxiang's self-operated products can choose between warehousing and non-warehousing models, and Tmall will also give more care to focus on this area of development.
Maoxiang Self-Operation carries out unified production or procurement, product display, online transactions, logistics and distribution of operating products. At present, Maoxiang officially launches services such as "door-to-door delivery service", "blockchain traceability", "warehousing commodity identification", and "official identification of CCIC".
Advantages: Large traffic, lots of support, low deduction points, fast repayment, big dividends, expand consumer groups, and increase sales.
What are the characteristics of Maoxiang Self-Operation?
Maoxiang Self-Operation is attached to the Tmall app, and there is a traffic flow at the top of the APP Entrance, but cannot be seen on Taobao.
If you join a self-operated merchant, the products will be labeled as self-operated, making it easy for buyers to identify them.
Directly use Cainiao’s customized warehouse and distribution network, which has the advantages of fast speed, strong certainty and strong performance of delivery.
Three cooperation models: ①Purchasing and selling; ②Consignment and warehousing; ③Merchant warehouse cats enjoy distribution.
Tmall Maoxiang entry requirements
Merchants who want to enter Tmall Maoxiang self-operated stores must meet the requirements The following basic qualifications:
1. Business license;
2. Account opening license (basic deposit account information can be provided instead);
3. Front and back of legal person ID card ;
4. Trademark certificate (R mark) and authorization letter;
5. Provide Tmall store link.
Note: If the merchant has not entered a Tmall store before, it is also necessary to provide corresponding brand qualifications, industry qualifications, etc. based on the actual situation of the merchants.
Special Attention
1. Before settling in Tmall, merchants must ensure that the category they choose to settle in, or the type of Tmall store they choose, is within the investment scope.
2. The requirements and fees for entering Tmall are based on the specific categories or products that merchants enter. Merchants have no successful experience in opening stores, so it is recommended not to blindly submit applications for settlement.
Expand knowledge: The three major e-commerce companies "join hands" and have entered the self-operated era
Have you discovered it? Nowadays, more and more More and more consumers prefer to shop in self-operated e-commerce channels. This is mainly because the quality of goods in self-operated stores is more guaranteed and they can buy with more confidence. Just a few days ago, Tmall officially announced that its self-operated business "Maoxiang Self-operated" will be launched soon. As soon as this news came out, it attracted everyone's attention. This means that the self-operated model has become more and more popular among e-commerce companies, and e-commerce companies may collectively enter the self-operated era.
As we all know, Alibaba has always adopted a brand entry model and is known for its platform-based operations. According to data, Tmall has more than 12,000 brands and more than 290,000 flagship stores. The reason why Alibaba has made such a big turn now may be because it has "scented" the changes in the e-commerce circle, that is, more and more people prefer to consume in self-operated channels, because the quality of self-operated products is more guaranteed. Of course, buying It's more reassuring.
The so-called self-operation means to conduct unified procurement or production of its business products based on standardized requirements, and then conduct product display, online transactions, and logistics distribution. It is reported that the financial report released by JD.com also shows that its self-operated business has reached the highest level in 2021, with revenue of 234.7 billion yuan, and the transaction volume of new products of more than 25,000 brands has doubled year-on-year.
If you have bought something on JD.com, you must know that JD.com’s delivery speed is very fast. Under normal circumstances, if you place an order on the same day, it will be delivered the next day. Received the goods. There is no doubt that JD.com is working hard on the word "fast". It relies on "warehousing and logistics" to build its own supply chain, so the speed is particularly fast, and high-efficiency logistics has become one of the important reasons why countless consumers choose JD.com. one.
Just in early March, JD.com announced that it had completed the acquisition of Deppon Express. In this way, JD.com’s acquisition of Deppon will make up for the shortcomings in large-scale express delivery, and JD Logistics’ territory will be expanded again. From then on, “Jingbangda” will be officially formed.
In addition, Vipshop also insists on using a self-operated model to focus on brand sales. Naturally, it will carry out the brand's cost-effectiveness to the end, and has accumulated rich experience in operations. As we all know, Vipshop sells many big brands at bargain prices, and "brand sales" have become the mentality of its users. In addition, Vipshop has long launched convenient delivery services such as "door-to-door returns and exchanges" and "free returns and exchanges". According to relevant data, the number of core SVIP active users in 2021 increased by 50% year-on-year.
It can be seen that these fully reflect the strong advantages of self-operated e-commerce in serving brands and users. Although e-commerce companies use different methods to bring the self-operated e-commerce model to a new world, the ultimate goal of the self-operated e-commerce model is the same, which is to improve services in an all-round way and fully optimize the consumer shopping experience, so as to gain more Consumer favor.
So judging from the current market, it is inevitable that e-commerce companies will take the road of self-operation, and it is also the development trend of e-commerce.
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