Douyin and Toutiao are both applications owned by ByteDance, so they are products of the same company. The difference is that Toutiao is a comprehensive consulting platform that stands out from all major platforms with its leading algorithm; while Douyin is a platform that focuses on short videos and has very strong social attributes, but it also uses the advantages of Toutiao promotion. You can also use personalized push to achieve precise advertising reach. The content published by Douyin and Toutiao can be interoperable. No matter what platform the work is published on, it can be synchronized to other platforms.
The operating environment of this tutorial: ColorOS 12 system, OPPO OnePlus7 mobile phone.
With the penetration and sinking of business, the deep integration of short videos and online live broadcasts, the traffic and monetization models complement each other, which has changed the leisure model of friends and the business model of advertisers. At the same time, A major development direction for major products overseas is the video category.
In particular, Douyin, Kuaishou, and Toutiao are the platforms that have developed the most rapidly in recent years, and they are also the three mainstays in gathering traffic. However, some friends don’t know what the relationship between Douyin and Toutiao is, and what the promotion differences are between them. Therefore, the following content will be analyzed in detail for everyone.
What is the relationship between Douyin and Toutiao?
TikTok and Toutiao are both applications owned by ByteDance, so they are products of the same company. The content published by Douyin and Toutiao can be interoperable. No matter what platform the work is published on, it can be synchronized to other platforms. The premise for Douyin short video to synchronize Toutiao is that you must bind Douyin to your Toutiao account.
The difference is that Toutiao is a comprehensive consulting platform that stands out from all major platforms with its leading algorithm; while Douyin is a platform that focuses on short videos and has social attributes. It is very powerful, but it also takes advantage of Toutiao promotion and can also use personalized push to achieve precise advertising reach.
What is the difference between Douyin and Toutiao promotion?
1. Different user groups have different compositions
(1) Douyin is a platform with happy, interesting and novel music as the background , which interacts with users through videos, has won the favor of a large number of users. According to statistics, it has more than 500 million users, and 70% of the user group is born in the 1990s, which means that the user age is younger.
(2) Today's Toutiao platform is a comprehensive platform that brings together videos, graphics, news, advertisements, etc., so far, according to statistics, it has more than 700 million users, and there is no age group. The huge difference can be said to cover all age groups.
2. Different styles of advertising
(1) Douyin is an entertainment-oriented platform that conquers the hearts of users with youth, vitality and magic. , so the product content promoted must be consistent with the style on the Douyin platform so as not to be out of place.
(2) Toutiao is an all-inclusive platform with no fixed style. It promotes a wide range of information, including news, entertainment, pictures, graphics and texts.
3. Product positioning and promotion are different
As mentioned above, Douyin’s users tend to be younger people born in the 90s, and these user groups have relatively high consumption power and consumption levels. High, it can drive the development of high-end products, mainly through the fan economy as a marketing method, while Toutiao mainly relies on article conversion rate to stimulate user consumption for marketing.
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