The difference between Jingxi and Jingdong: 1. Jingdong focuses on well-known brands, while Jingxi mainly focuses on the shopping business, and more of it stimulates multiple levels through cost-effective goods and social gameplay. Share fission, tap more users, and quickly recommend market development. 2. Jingdong faces consumers who pay more attention to well-known brand products, while Jingxi faces consumers who pursue higher cost performance. 3. Jingdong’s products are purchased directly, while Jingxi’s main products are group purchases, and group purchases are more favorable.
The operating environment of this tutorial: Windows 7 system, Dell G3 computer.
I often hear this slogan: Go to JD.com for shopping. From this, we can see that JD.com is a very commonly used platform software for mass consumption. Now a platform with a very similar name to JD.com has suddenly appeared - Jingxi. Is there any relationship between the two? Is there any difference between shopping on JD.com and Jingxi?
Jingxi and Jingdong are both social e-commerce platforms under the Jingdong Group. The main difference between the two is that they have different consumer groups. Jingdong targets lower-tier market users with relatively higher incomes. Jingxi is aimed at users with lower incomes. Jingxi is Jingdong’s comprehensively upgraded shopping business as its core. It is based on six mobile channels including WeChat and Mobile QQ, two billion-level platforms, and contributes to the core shopping categories of Jingdong’s main app. promotion.
The difference between Jingxi and Jingdong
1. The positioning of the two is different.
Jingdong focuses on well-known brands, while Jingxi mainly focuses on the shopping business, and more through cost-effective goods and social gameplay to stimulate multi-level sharing fission and tap more users. Quickly recommend the development of sinking markets.
2. The target consumer groups are different.
Jingdong faces consumers who pay more attention to well-known brand products, while Jingxi faces consumers who pursue higher cost performance.
3. The purchasing methods are different.
Jingdong’s products are purchased directly, while Jingxi mainly focuses on group buying. The gameplay is similar to Pinduoduo. Group purchases are more favorable and the single purchase price is higher
Jingxi How about it?
Because Jingxi is a new platform, many consumers still have certain doubts about shopping on this platform. In fact, there is no need to worry. After all, Jingxi is a platform owned by JD.com. If nothing else, JD.com’s reputation over the past ten years still has a certain status in the hearts of consumers. JD.com will not launch a new platform to tarnish its image in the minds of consumers.
Moreover, based on its more than ten years of experience in product quality control, JD.com will not allow many inferior products to enter the Jingxi platform.
Jingxi is actually the renamed Jingdong Pinguo. It belongs to Jingdong and its operating model is similar to Pinduoduo. If you don’t have a particular pursuit of brands and are more interested in whether the products are in line with your wishes, then you can choose Jingxi for shopping; if you are chasing famous brand products, Jingxi cannot meet your needs, so it is more appropriate to choose JD.com.
Extended information: What is the difference between JD.com’s direct-operated stores and self-operated stores?
1. Different business methods. Jingdong self-operated stores are stores operated by Jingdong Mall itself. They purchase and operate their own goods. Jingdong directly-operated stores are Jingdong Mall’s leases of some stores to third parties, which are called non-self-operated stores. JD.com is only responsible for providing a platform for both parties to buy and sell. The stores where other brands come in are called JD.com self-operated stores.
2. The deduction points for the two are different. Third-party stores on JD.com don’t have many deduction points, which means the merchants make more profits, but with that comes less traffic. Sales are not easy to increase.
3. Profit sources are different. Merchants provide products to JD.com for self-operation, and the supply price is not high, which is equivalent to transferring part of the retail profits to JD.com. In exchange, the traffic is large, you can participate in their various activities, and the sales volume is of course huge. In other words, merchants lose part of their profits by supplying goods to JD.com for their own operations, in exchange for high product exposure and sales.
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