analytics, the full name of "Google Analytics", is a powerful data analysis tool developed by Google. Based on the rich and detailed graphical reports it provides, webmasters and marketers can better understand and influence Visitor behavior, thereby increasing the ROI of your marketing campaigns.
The operating environment of this tutorial: Windows 7 system, Dell G3 computer.
The full name of analytics is "Google Analytics", which is a data statistics service provided by the famous Internet company Google for websites. It can perform statistics and analysis on the target website's access data, and provide a variety of parameters for website owners to use.
Google Analytics is a free web data analysis tool that provides rich and detailed graphical reports, allowing webmasters and marketers to better understand and influence visitor behavior. , thereby increasing the return on investment of marketing activities.
Major overseas websites, apps, etc. will use data analysis tools similar to Google Analytics to analyze various data of their software. For e-commerce websites, Google Analytics is mainly used to monitor the traffic and sales details of online stores, and present the corresponding results in the form of reports to help merchants improve their websites and marketing strategies, thereby effectively promoting the online conversion of business or products. Google Analytics is so powerful that even experienced analysts or merchants sometimes find it difficult to distinguish their own business data from other invalid data.
Associate Google Analytics and e-commerce website
You can add Google Analytics to 3dcart, HTML website, Shopify, Square Space, Woo-Commerce , WordPress and Wix. If you have multiple e-commerce stores, you can choose to link them to one or two different Google Analytic accounts.
Google Analytics should also connect with social media, adding to YouTube, Facebook, Twitter, Instagram, and Pinterest.
If you want to view reports or collect the data you need, you can set up Google Analytics eCommerce tracking in 3 steps.
After creating Google Analytic, go to the "admin" section shown on the upper right. Under "view," select "Ecommerce Settings."
In the third column on the right, click "Ecommerce Set-up" and set it to "Yes" .
View e-commerce reports under the "Conversion" tab on the left side of the page. If you don't see a report with complete information, you can wait for a while while Google Analytics is still collecting website data.
The most basic reports include:
Shopping Behavior Report
Checkout Behavior Analysis Report
Product Performance Report
Sales Performance Report
Product List Performance Report
Google Analytics Core Usage
1. Tracking Performance
For any business owner, tracking revenue and sales is important. Wondering if goals are being met, or wondering what is missing.
First, ask yourself the following questions:
Which pages are getting the most sales/sales?
How do users get to these pages?
Which products bring the highest value to customers?
How to monitor online income?
A aimless report is of no value, the report should attempt to answer the above questions. Goals can be customized in Google Analytics to track completed transactions to track the landing pages and products that customers purchased.
2. Monitor website traffic
To monitor the website traffic of an e-commerce store, Google Analytics is undoubtedly the champion tool. It can monitor and provide almost all traffic-related information, including the number of people who have visited the online store, the pages visited, user demographics and traffic sources.
Regarding traffic sources, Google Analytics can provide detailed reports on:
organic traffic
referral traffic
Social platform traffic
Direct traffic
To view your website traffic, click on the Real-Time tab and view each report to understand the traffic structure to understand where your leads are coming from and where they are coming from.
3. Develop user portraits
Using Google Analytics data can clearly understand the basic information and online habits of potential customers.
Gender & Age
Compare data to see the composition of your traffic based on gender or age. Reports can show whether you are attracting the right users to your store, or optimize content based on the results. The report can be found under Audience>Demographics>Age/Gender.
Device
See which ones your visitors use most Device access store. In today’s internet world, mobile is the first choice for most shoppers, which means mobile-friendly stores are crucial. Reports can be found under Audience>Mobile>Device.
Interest
interest in Google Analytics Reports can show users' other interests, which can help store owners identify more specific target audiences, upsell opportunities, and optimize blog content ideas. This report can be found under Audience>Interest>Overview.
Shopping Behavior
Google Analytics can also monitor the items that users click and add to their shopping cart. All products, checkout and transaction processes, understand the customer's entire shopping journey. The report can be found in Conversions>E-commerce>Shopping Behavior.
Shopping cart abandonment cannot be ignored when it comes to incomplete transactions, which is a problem for all e-commerce sites, large and small. It is estimated that over the past nine years, more than $260 billion in sales could have been recouped through better checkout systems. Research shows that almost 70% of online shopping transactions are not completed yet. And, if the store owner doesn’t take this number seriously, it’s likely that he’s losing more money than he thought. Using Google Analytics to track shopping cart abandonment in your online store can help store owners identify problems early on. The report can be viewed in Conversions>Goals>Funnel Visualization.
Enabling SEO and Keyword Search
Site Search for Google Analytics provides an overview of where your customers are on your website The most searched terms, keywords and web pages. Instead of relying too much on Google keyword searches, store owners can gain insights from visitors to their own pages. Site Search helps merchants optimize their websites to rank higher for the topics, features, or products that customers are actually looking for. Go to Behavior>Sit Search to find this report.
You can also combine the Interest report in the Audience tag with the Site Search report to collect the correct key. words and phrases to optimize your e-commerce store specifically for future customers.
4. Track promotion marketing
Use Google Analytics and Google Ads together
Associate the Google Analytics account with the Ads account, you can Access valid information to create PPC Ads. Since the data in Google Analytics data is specific to online stores, better keywords can be found. By combining your Google Analytics account with your Ads account, you can find more granular results, including revenue based on user visits, not just page-based revenue.
In marketing campaigns, you can monitor the landing pages and sources of ads purchased by your customers. Detailed data can reflect which channels are most effective and which are ineffective, and can also be used for A/B testing.
If your campaign includes a video or YouTube channel, you can use Google Analytics to monitor how many people watched the video and then purchased the product featured in the video.
If you need a compelling marketing campaign landing page, Wishpond provides all the features and tools, and can integrate with Google Analytics for campaign measurement results. You can also use Google Analytics to retarget your customers' channels to recover lost sales.
Google Analytic is a very powerful data analysis tool that can help self-built e-commerce store owners obtain detailed data on performance, traffic, user portraits, marketing activities, etc., and provide corresponding intuitive reports so that store owners can quickly Understand the performance of your own business in multiple dimensions and provide data support for further optimization.
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