The third-party live broadcast platforms include: 1. Taobao Live, a consumer live broadcast platform owned by Alibaba; 2. Douyin E-commerce, an e-commerce platform owned by Douyin, which is committed to becoming a platform for users to discover and obtain good products at good prices. platform; 3. Kuaishou E-commerce, a live broadcast e-commerce platform under Kuaishou Technology; 4. JD Live, a live broadcast platform under JD.com, which mainly promotes the e-commerce pan-entertainment marketing model; 5. Huya Live, an interactive live broadcast platform that provides users with high-definition, Smooth and rich interactive video live broadcast service; 6. Douyu, a barrage live broadcast sharing website, provides users with video live broadcast and event live broadcast services.
The operating environment of this tutorial: Windows 7 system, Dell G3 computer.
With the rapid development of the Internet, new live broadcast platforms and live broadcast software are constantly being produced. By 2020, the live broadcast system has become mature and the number of third-party live broadcast platforms has gradually increased. So what are the third-party live broadcast platforms?
1. Taobao Live
Official company: Alibaba Group Holdings Co., Ltd.
Taobao Live is a consumer live broadcast launched by Alibaba in 2016 Platform, the leading professional platform for live streaming e-commerce consumption in China, provides product selection for live streaming delivery experts and provides merchants with new e-commerce consumption models. Provide live broadcast solutions integrating multi-industry, multi-platform, intelligence and security.
2. Douyin E-commerce
Affiliated company: Douyin Co., Ltd.
Douyin’s e-commerce platform is committed to becoming a platform for users to discover and As a platform to obtain good products at good prices, many Douyin creators provide users with personalized and efficient consumption experiences through rich content forms such as short videos and live broadcasts. Its subsidiary Doudian is a one-stop operation platform for e-commerce merchants, providing merchants with full-link services.
Douyin e-commerce is committed to becoming the first choice platform for users to discover and obtain good products at good prices. At the same time, Douyin e-commerce actively introduces high-quality partners to provide merchants with multiple options for monetization. Short videos, merchant self-broadcasts, and anchors bringing goods can meet the needs of merchant experts in various forms of monetization.
3. Kuaishou E-commerce
Affiliated company: Beijing Kuaishou Technology Co., Ltd.
Kuaishou E-commerce is a live streaming e-commerce platform under Kuaishou Technology, exceeding A consumer live broadcast platform with 100 million people watching and buying at the same time, it uses live short videos to monetize goods through multiple channels, giving consumers a different shopping experience with an immersive experience. Kuaishou Store is an e-commerce service tool launched by Kuaishou, aiming to provide good transaction services for the platform.
4. Jingdong Live
Affiliated company: Beijing Jingdong Sanbailu Shidu E-Commerce Co., Ltd.
is a live broadcast platform of JD.com and the main promotion of JD Live The e-commerce pan-entertainment marketing model leads the upgrade of the e-commerce live broadcast track through ecological construction, infrastructure empowerment and content quality. JD Live is committed to establishing a sound and healthy institutional talent ecosystem, opening up all-region traffic, breaking the live broadcast traffic dilemma, treating anchors of all sizes equally, and establishing a new trend for the live broadcast industry.
5. Suning Live
Affiliated company: Suning.com Group Co., Ltd.
Under Suning.com, through the integration of brands, store staff, and online Hong has built its own live broadcast to bring goods and created a "store live broadcast and Internet celebrity live broadcast" combination model. Suning.com is a well-known smart retail service provider in China. Suning continues to promote smart retail and scene interconnection strategies, expanding all categories, all channels online, The entire customer base is integrated, and through the open supply cloud, user cloud, logistics cloud, financial cloud, and marketing cloud, it is realized from online to offline, from cities to counties and towns.
6. Huya Live
Huya Live is an interactive live broadcast platform that provides users with high-definition, smooth and rich interactive video live broadcast services. Its products include well-known games Live broadcast platform Huya Live, popular game live broadcast platform NimoTV in Southeast Asia and South America, etc., their products cover PC, Web and mobile terminals.
Huya Live is one of China's leading game live broadcast platforms, covering more than 3,300 games, and has gradually covered diversified barrage-style interactive live broadcast content such as entertainment, variety shows, education, outdoor, and sports.
7. Douyu
Douyu is a barrage-style live broadcast sharing website that provides users with live video and event live broadcast services. Douyu was formerly known as ACFUN Live Broadcasting and was officially renamed Douyu on January 1, 2014. Douyu mainly focuses on game live broadcasts, covering a variety of live broadcast contents such as entertainment, variety shows, sports, and outdoor.
Based on the characteristics of its own platform, Douyu Live’s operating model is entertainment new media, game and product distribution channels, and high-quality videos. The main contents include: Douyu’s “mass entrepreneurship and innovation”, Douyu public welfare, and Douyu Life, Douyu games, Douyu entertainment, Douyu sports competitions, Douyu employment, etc. In August 2016, Douyu Live was selected into the top ten most innovative private enterprises in Wuhan in 2016 jointly released by the Wuhan Federation of Industry and Commerce, Wuhan Enterprise Federation, and Wuhan Entrepreneurs Association.
8、bilibilibilibili
Bilibili, referred to as Bilibili, was founded in June 2009. It is a well-known video barrage website in China. It is a comprehensive video community where China’s young generation gathers. Focusing on users, creators and content, Bilibili has built a An ecosystem that continuously produces high-quality content. On this basis, Bilibili provides mobile games, live broadcasts, paid content, advertising, comics, e-commerce and other commercial products and services
bilibili is A comprehensive video community with a high concentration of young people in China, it is affectionately called "Bilibili" by users. Centering around users, creators and content, Bilibili has built an ecosystem that continuously produces high-quality content. China's outstanding professional creators gather at Station B to create content, covering thousands of categories and circles such as life, games, fashion, knowledge, music, etc., leading the trend of popular culture and becoming an extremely unique existence on the Chinese Internet. Currently, 93% of the video views at Station B come from videos created by professional users (Professional User Generated Video, PUGV).
On this basis, Bilibili provides commercial products and services such as mobile games, live broadcasts, paid content, advertising, comics, and e-commerce, and has launched strategic layouts in cutting-edge areas such as e-sports and virtual idols.
9. CC Live Broadcast
Formerly known as NetEase CC, NetEase's large-scale game and entertainment live broadcast platform provides game live broadcast and entertainment live broadcast services, mainly NetEase games. A pan-entertainment live broadcast platform, games include Identity V/Nishuihan/After Tomorrow/Wild Survival/Terminator, etc. Entertainment live broadcasts include Star Show/Voice Dating/Second Dimension, etc.
CC Live is a game-based company under NetEase A pan-entertainment live broadcast platform focusing on entertainment live broadcast. The games include "Fantasy Westward Journey" series, "Westward Journey" series, "A Chinese Ghost Story" series, Onmyoji, Identity V, Ni Shui Han, Inhuman Academy, After Tomorrow, Wilderness Survival, Terminator, Decisive Battle! Heian Kyo, God NetEase's premium game live broadcasts such as Duyexinglu, Tianyu, Tianxia 3, Hearthstone, Overwatch, World of Warcraft, StarCraft, Diablo III, etc.; entertainment live broadcasts include star shows, voice dating, 2D, companion games, etc.
CC Live Broadcast has created a mature KOL ecological chain, incubating Fantasy Westward Journey PC version Kangbang, Xuewu, Fantasy Westward Journey mobile game Xi Shuai, Cure, etc.; Onmyoji Xu Qinglin, Rabbit Abai, Fifth Personality Ashes Alex , Xiaoxiao, GG team; hosts Mr.quin, Cheating Brother, Lao Dai, etc.; entertainment anchors Wang Juemeng, Zhitao, Angela and many other star anchors;
10, YY Live
YY Live is a well-known social pan-entertainment live broadcast platform in China. It was originally affiliated to the YY Entertainment Division of Huanju Times. It was fully acquired by Baidu in 2020. YY is committed to creating an interactive live broadcast platform for national entertainment, with a variety of beauties Interaction, high-quality live content, and ultimate interactive experience meet users’ viewing needs for music, dance, outdoor and other live broadcasts, as well as popular game live broadcasts such as PlayerUnknown’s Battlegrounds and King of Glory
YY Live is a platform that includes music, technology, outdoor It is a domestic entertainment live broadcast platform that covers content such as sports, games, etc., with more than 41 million monthly active mobile users and over 1.5 million contracted star anchors. It was first built on the platform of YY Voice, a powerful communication tool.
YY Live Broadcast has always focused on the full release of the creativity of UGC. Performances such as singing, games, chats, DJs, and storytelling all have their regular participants and fans; starting in 2015, YY Live Broadcast also started Vigorously developing the content of PGU has produced a series of live broadcast programs, such as 1931 Female Idol Group, "Big Name Concert", "Weirdos Come to Flirt", "The World's Top 100 DJ Show", "Nine Palaces" and so on.
11. Inke Live
is a well-known domestic mobile live broadcast platform that adopted the live broadcast star model early to create a pan-entertainment industry based on the new Internet entertainment content matrix. Enterprise
Inke was born in 2015. With the slogan "If you are ugly, you sleep first, if I am beautiful, I will live broadcast" as the slogan, it has driven the trend of "live broadcast for all" and made mobile live broadcast deeply rooted in the hearts of the people.
In the "Thousand Broadcast War", Inke broke out and became a representative of the pan-entertainment live broadcast industry, and was listed on the Hong Kong Stock Exchange in 2018. As an advocate of "live broadcast", Inke not only develops in the direction of shows, variety shows, e-commerce, etc., but also takes the lead in short video, audio and other fields, and is committed to creating a new audio and video entertainment social ecology and leading China's interactive entertainment new developments in the industry.
12. Huajiao Live
Well-known live broadcast platform, a mobile social live broadcast platform with strong attributes, covering culture/entertainment/sports/travel/music/fitness/variety shows / sitcoms and other fields, it has multiple self-made live broadcast programs
Huajiao Live, a domestic mobile social live broadcast platform with strong attributes, focusing on the life of the post-90s and 95s, interacting and sharing every day. Hundreds of celebrities have already settled in, and users can learn about the lively and down-to-earth side of celebrities through live broadcasts. Huajiao has launched hundreds of self-produced live broadcasts, covering culture, entertainment, sports, tourism, music, fitness, variety shows, sitcoms and other fields. Whether it's a talk show, singing band performance, or celebrity host, you can see it in Huajiao.
13. NOW Live
Tencent’s national high-definition video social live broadcast platform brings together interactive live broadcasts from various food, music, travel, fashion, and fitness experts
NOW live broadcast is a popular mobile video live broadcast software nowadays. After logging in through WeChat or QQ account, you can start live broadcast interaction, show your true self at this moment, and share your and my life.
NOW, a national talent live streaming platform launched by Tencent. NOW live broadcast brings together Chinese and foreign celebrities, the most popular Internet celebrities, grassroots idols, celebrity artists, school beauties, young fresh meat, and funny jokesters. Various food, music, travel, fashion, fitness experts, and a large number of talented anchors will interact with you 24 hours a day. Through NOW, you will find that even QQ friends are also live broadcasting, and the era of national live broadcasting is here.
Users of the NOW live broadcast platform can use the "Report" function to report illegal anchors and users. The platform will verify and process the reported information. At the same time, the platform will also take corresponding action against users who maliciously report or complain. punishment. The NOW live broadcast platform will never charge any form of deposit, consultation fee, service fee or charge fees in any name. Any such situation is considered fraud.
14. Yangquan
Founded in 2010, Yangquan is a leader in domestic independent overseas shopping platforms, focusing on connecting the global retail market with local consumption in China. Committed to synchronizing products from all over the world as well as trendy lifestyles and cultural concepts to Chinese consumers
Yangquan was established in 2010 and is the leader of China's independent overseas shopping platform. As a one-stop overseas shopping platform, Yangmao focuses on connecting the global retail market with local consumption in China, and focuses on bringing high-quality and rich products from all over the world as well as trendy lifestyles and cultural concepts to Chinese consumers. Through real-time live streaming of overseas shopping scenes by overseas buyers and merchants, as well as safe cross-border direct mail transportation, we also provide consumers with genuine guarantees and 10% compensation for fakes, solving their worries and making every Chinese consumer satisfied. When you leave your home, you can enjoy authentic overseas products and services with peace of mind.
At the beginning of 2016, when the cross-border "4·8" tax reform policy was implemented, Yangquan relied on its years of accumulated international logistics experience to quickly connect with the customs system to achieve "three orders and collisions", laying the foundation for continuous improvement. Logistics efficiency lays a solid foundation.
15. Yibo
is a well-known domestic entertainment live interactive APP that focuses on providing users with convenient mobile multimedia entertainment services and building an open one-stop mobile Internet. Service
Yibo is a mobile live broadcast social platform that gathers extremely popular celebrities, beauties and handsome guys, popular internet celebrities, school beauties, and cute girls. There are celebrity live broadcasts, gossip news, and talent shows. , life anecdotes, chat interactions, singing and dancing and other massive contents.
The company was established in Beijing in August 2011. It owns a variety of mobile video products such as Miaopai, Xiaokaxiu, and Yibo. In 2016, it completed USD 500 million in Series E financing. Since its establishment, the company has been driven by technology, with excellent video encoding and decoding experience and video multimedia operation capabilities in the industry, focusing on providing users with convenient mobile multimedia entertainment services.
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