Which platform is Hema on?

Hema is on the Alibaba platform. Hema's full name is "Hema Fresh". It is a new retail platform driven by data and technology under Alibaba Group. It is a new retail format that Alibaba has completely reconstructed for offline supermarkets. Hema uses big data, mobile Internet, intelligent Internet of Things, automation and other technologies and advanced equipment to achieve the optimal matching between people, goods and markets. From supply chain, warehousing to distribution, Hema has its own complete Logistics system.

The operating environment of this tutorial: Windows 7 system, Dell G3 computer.

Hema is on the Alibaba platform.

Hema refers to Hema Fresh, which is a new retail platform driven by data and technology under Alibaba Group. It is the first new retail supermarket in China. It was founded in 2015 and has its first store in It was launched in January 2016 and is regarded as a new retail model of Alibaba.

Hema hopes to create a community-based one-stop new retail experience center for consumers, using technology and human touch to bring people a "delicious life"

## Hema Xiansheng is Alibaba’s new retail format that has completely reconstructed offline supermarkets. Hema is a supermarket, a restaurant, and a vegetable market, but this description seems inaccurate. Consumers can purchase in stores or place orders on the Hema App.

#One of the biggest features of Hema is its fast delivery: within 3 kilometers of the store, it can be delivered to your door in 30 minutes.

Alibaba provides membership services to Hema consumers. Users can register using Taobao or Alipay accounts so that consumers can view and purchase goods from the nearest store. In the future, Hema will be able to track consumer purchasing behavior and use big data to make personalized recommendations.

The biggest difference from traditional retail

Hema uses big data, mobile Internet, intelligent Internet of Things, automation and other technologies and advanced equipment to realize the three functions of people, goods and places. From supply chain, warehousing to distribution, Hema has its own complete logistics system.

However, this model also brings huge costs to Hema’s initial investment. Public reports show that Hou Yi once revealed that the cost of opening a single Hema store ranges from tens of millions of yuan.

The ability to achieve a delivery speed of 30 minutes lies in the core capability of algorithm driving. According to the clerk, the mesh hemp rope hanging with metal chains in the store is part of Hema’s full-link digital system. Hema's supply chain, sales, and logistics fulfillment links are completely digital.

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