The full name of poi is "Point Of Interest", which means "point of interest" in Chinese. Douyin poi can be simply understood as an interest tag and entrance. In Douyin videos, the display form of POI is a positioning icon. After the enterprise merchants authenticate Douyin Blue V and claim the POI, they can see the merchant's store address icon on the homepage of the account. Click on it to see the merchant's specific store location. Product recommendations, coupons, store activity information, etc. can be set. At the same time, users can see the video content under the location address.
The operating environment of this tutorial: HarmonyOS 2 system, Douyin 22.0.0, HONOR V30 mobile phone.
With the rapid development of Douyin, its business monetization model has become increasingly mature, and Douyin has become an important position for brand marketing of many companies.
In this era where traffic is king, offline businesses and businesses want to obtain customers through online channels and increase store customer flow. As the number one leader in short videos, Douyin has become a new traffic outlet. How to seize the outlet to expand customer sources?
There is a powerful blue V function on Douyin, POI display function, which can help merchants attract traffic.
1. What is Douyin POI
POI is the abbreviation of English Point Of Interest,
Douyin POI is In a geographical location, the Douyin Enterprise account enjoys the unique privilege of claiming a POI address.
In Douyin videos, the POI is displayed as a positioning icon. After the enterprise merchant authenticates Douyin Blue V and claims the POI, you can see the merchant's store address icon on the homepage of the account. Click to enter. The specific store location of the merchant can be set up with product recommendations, coupons, store activity information, etc. At the same time, users can see the video content under the location address.
Adding POI helps with exposure. POI is the normal information of the video and is a distribution entrance of Douyin. The POI details page is a content aggregation page similar to the attention page. Any video with this POI becomes your potential traffic channel. Rich video information. For food video fans, POI can let them know the location of the store, and also make your video content more informative.
Advantages of POI function
1. Precise geographical location
Here is the tourism industry Examples are analyzed.
Whether they are buying food, groceries, or traveling, many people have been cheated while using Douyin. As a tourist attraction, an accurate geographical location can let users know the city street where your attraction is located. By clicking in, you can see the distance from you, transportation time, arrival time, and even look at the navigation directly.
The video you shot can be mounted with POI. When the user sees the video you shot and thinks it is good, they can click directly to learn more about it. Each video can be mounted, and every video can be mounted. Opportunities to display and attract traffic.
#2. Detailed display page
After the user clicks into the address, it is the detailed display page of the merchant. As shown below, the page can display information such as scenic spot business hours, address navigation, telephone contact, fare information, reservation services, scenic spot display videos, audience popularity, etc.
Through these displays, users do not need to jump to a third-party APP to view the address. They can learn relevant information and price services directly in Douyin, which is convenient and fast, reducing users’ time and improving users’ favorability. and interest value.
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