Difference: 1. Xiaomi focuses on the high-end market, while Redmi is on the mid- to low-end market. 2. Xiaomi phones have higher configurations than Redmi phones. 3. Redmi mainly faces some slightly older customer groups, while Xiaomi has a wider audience, ranging from young people to the elderly. 4. Xiaomi’s main focus is on the company’s own design and then handing over to third-party manufacturers for processing, while Redmi is mainly directly produced by third-party factories. 5. Redmi will release a large number of models and take the route of casting a wide net, while Xiaomi will release fewer models every year and take the route of fewer but more refined.
#The operating environment of this tutorial: Android 13 system, Xiaomi 12 mobile phone.
Redmi (Redmi) is a technology brand for young people and an independent brand of Xiaomi. Aiming to create high-quality mobile phones and smart hardware products with flagship experience and beyond expectations for young people around the world. Adhere to the brand concept of "regardless love" and stand together with young people around the world.
Redmi mobile phone is a sub-brand of Xiaomi mobile phone. Xiaomi mobile phone can make mid-to-high-end mobile phones, a little more. Redmi phones generally make more mid-to-low-end phones. Redmi phones are more cost-effective and smarter. Xiaomi mobile phones mainly focus on mobile phones with black technology and high technology, including its new models and models with new CPUs.
The difference between Redmi and Xiaomi
1. Different positioning:
Brand positioning It’s different. At that time, Xiaomi created the Redmi series, and the positioning of Redmi has been very different since its birth. When Redmi was first born, it was to occupy the low-price market, and Xiaomi’s main product It is the mid-to-high-end market. Later, due to various reasons, the two were separated and became independent brands.
#2. Different configurations
Xiaomi’s annual flagship phones will be equipped with the latest and best hardware, Redmi phones In terms of configuration, most consumers will be considered and mid- to low-end configurations will be adopted.
3. Different audience groups:
Redmi mainly faces some slightly older customer groups, while Xiaomi’s audience group is relatively broad. It can be used by young people to the elderly, but Redmi mainly takes the low-price and mid-price route, presenting users to different age groups.
#4. The production methods are different:
The production methods are also different, because Xiaomi focuses on the company’s independent design and then delivery. It is handled by third-party manufacturers, while Redmi is mainly produced directly by third-party factories.
5. Different materials:
Xiaomi mobile phones are made of stainless steel, ceramic, glass and other materials, while Redmi mobile phones are made of plastic and metal casings.
6. Different sales routes
In fact, in the domestic mobile phone market, the demand for mid- to low-end mobile phones accounts for a very large proportion. If you want to become a high-end mobile phone, you must naturally Giving up on the mid-to-low-end market, and Xiaomi does not want to give up on this market, the role of Redmi will be reflected at this time.
Redmi focuses on the mid-to-low-end market, releasing a large number of models and casting a wide net, while Xiaomi focuses on the high-end market and releases fewer but more refined models every year.
At the same time, the most advantageous and powerful configurations will appear more on Xiaomi mobile phones, thereby increasing the sales of Xiaomi mobile phones.
Expand knowledge:
Xiaomi mobile phone focuses on high-end experience. Under the extreme profit-sharing situation, it will Keep the configuration up to date.
Xiaomi mobile phones have these series:
1. Digital series: The foundation of Xiaomi mobile phones, from the initial cost-effectiveness to the present High-end or even high-end, the configuration is good in all aspects, relatively stable, and the price is more than 3,000 yuan. There are also pro version and Ultra version, which are enhanced versions of the digital series. There are also youth version and vitality version, which have the lowest configuration.
2. MIX series: Mainly focused on exploration flagship, it is a high-end flagship mobile phone with full screen, folding screen and other types. It is the strongest series of Xiaomi mobile phones.
3. Note series: When it was first released, it focused on the high-end market, but sales were bleak and production was discontinued later.
4. Civi series: It is a new series of products released in September 2021. It is positioned for appearance and selfies. The target group is young women.
Redmi mobile phones focus on the mid-to-low-end market and have high cost performance.
Redmi mobile phones have these series:
1. K series: Positioned in the mid-to-high end, focusing on high cost performance, targeting young people, the price is about 2,000-3,000 yuan, and it is the series with the strongest configuration of Redmi mobile phones.
2. Digital series: positioned at the low end, priced below a thousand yuan, such as Redmi 9, Redmi 9A, etc., mostly used as backup phones, or for the elderly and children choose.
3. Note series: Positioned at the mid-to-low end, the price is around 1,000-2,000 yuan, and the battery life is very good.
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