What platform is Weidian?

Weidian is a product after the rise of WeChat. It is an e-commerce through WeChat rules and mechanisms. There are mainly two types of models in various types of WeChat stores: one is the B2C model, such as JD Weidian, direct Connect with consumers through merchants; the other type of micro-store is similar to the C2C model and is mostly oriented to individuals; among them, the majority of players are in the C2C model.

#The operating environment of this article: Windows 7 system, Dell G3 computer.

Weidian is a product of the rise of WeChat. It is an e-commerce through WeChat rules and mechanisms.

Type

##Two major models

There are mainly two types of models in various types of micro stores: one is The B2C model, such as JD.com’s WeChat store, directly connects with consumers through merchants; the other type of WeChat store is similar to the C2C model and is mostly for individuals. Among them, the majority of players are in C2C mode.

Three major camps

Wang Wenfeng, CEO of Jingdong’s third-party operating company Jingpaidan, divides the overall micro-store into three major camps:

• The first camp: platform types, such as WeChat stores, JD.com Paipai micro stores, Taobao micro stores, pocket shopping micro stores, and micro stores;

• The second camp, Main services, such as Weimeng, Jingpanda, and Weidian launched by major e-commerce platforms (mainly serving open platforms, on the one hand, focus on centralized mobile e-commerce based on its own shopping APP, and on the other hand, use Weidian to form decentralization The layout of mobile e-commerce);

• The third camp is mainly launched by some individuals and provides a tool for building micro-malls, which is a small effort.

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