The eight major methods of app promotion are: 1. Cooperation and bundling with mobile phone manufacturers; 2. APP installation platform promotion; 3. Ranking promotion; 4. News promotion; 5. Post promotion; 6. Weibo promotion; 7. Database promotion; 8. Word-of-mouth promotion.
#The current number of mobile APP applications has exceeded the number of websites 10 years ago, and has begun to grow explosively. Facing more and more APPs, what if you can make your APP stand out and promote it quickly? I have summarized the following eight promotion methods:
The first category : Hard promotion
Method 1. Cooperation and bundling with mobile phone manufacturers
This kind of hard promotion is relatively low-priced and large-scale. So it ranks first in hard promotion. The general price of each bundle is between 0.5 yuan and 2 yuan, and it is easy to pre-install hundreds of thousands or even millions at a time.
This is the first choice for those apps that have received venture capital and want to quickly increase the number of installs.
Method 2, APP installation platform promotion
The current mainstream platforms are summarized as follows:
Download market: Android, Jifeng, Anzhi, App Hui, 91, Carpenter Ant, Nduo, Youyi, Anji, Feiliu, etc.
App stores: Google Store, Xiaomi Store, Samsung Store, Meizu Store, Lenovo Developer Community, Oppo App Store, etc.;
Big platforms: Wo Store, Tianyi Space, Huawei Zhihui Cloud, Tencent Application Center, etc.;
Clients: Wandoujia Mobile Wizard, 91 Mobile Assistant, 360 Mobile Assistant, PP Mobile Assistant, Synchronous push, etc.
Method 3. Ranking promotion
This kind of promotion is an informal method, but it is very popular in China. After all, most Apple mobile phones Users will use the App Store to download apps. If your APP is directly in the top few positions, of course you can quickly gain users' attention and obtain a higher number of real downloads.
However, recently, the rankings have stopped, and the cost has risen sharply. The feasibility of such methods must be measured based on the product and price~
2. Soft promotion
Method 4. News promotion
News is the cheapest means of online promotion. Writing a press release will cost you a day. With 20,000 yuan, you can publish it on 100 mainstream news portals. After these websites report it together, more websites will pick it up. If your title is good enough, it will become popular.
Many large international companies that do not advertise on the surface are secretly spending money on this kind of promotion method.
Method 5. Post promotion
Currently, there are many types of mobile phone forums, many of which are popular and active. I have compiled a total of 25 Multiple.
1 Wit Forum http://bbs.gfan.com/
2 Android Forum http://bbs.hiapk.com/
3 Anzhi Forum http: //bbs.anzhi.com/
4 Wei Feng Forum http://bbs.weiphone.com/
5 XDACN Community http://bbs.xda.cn/
6 Zhongguancun Online Forum http://sjbbs.zol.com.cn/
7 91 Forum http://ibbs.91.com/
8 Mobile China Forum http: //bbs.cnmo.com/
9 Pacific Mobile Forum http://itbbs.pconline.com.cn/mobile/
10 19th Floor Mobile Forum http://www.19lou .com/forum-1440-1.html
11 Sohu Digital Commune http://zone.it.sohu.com/
12 Weiwei Forum http://bbs.appvv .com/forum.php
13 Android bus forum http://www.apkbus.com/forum.php
14 In-depth forum http://bbs.shendu.com/
15 Carpenter Ant Forum http://bbs.mumayi.com/
16 Anji Forum http://bbs.angeeks.com/
17 UC Mobile Forum http: //bbs.uc.cn/
18 Android Forum http://bbs.anzhuo.cn/
19 Xiaomi Community http://bbs.xiaomi.cn/
20 Mobile Home Forum http://lt.imobile.com.cn/
21 Tianyiquan http://www.in189.com/
22 Online Player Forum http://www.diypda.com/forum.php
23 Storm Forum http://bbs.fengbao.com/
24 Lidroid Community http://bbs.lidroid. com/
25 Thumb Play Forum http://bbs.muzhiwan.com/
Remember, I am here to share with you the key to post promotion, because I am anonymous in various forums I have written many posts with over a million views. The experience is as follows:
1. It is no longer about posting too much, but about being precise. Many people like to hire trolls to blindly mess up their hair, but it has no effect. Not as good as one post for a whole year.
2. No advertising, share secretly. Never use it in the form of advertising, but use it as a way for netizens to share it. Make it a highlight post and keep it in the front for a long time to achieve the best results.
Method 6: Weibo promotion
Everyone reads Weibo on their mobile phones every day. If they find an interesting APP on Weibo, they will download it easily. , so if Weibo is well promoted, it can still get a good click-through rate. How to do it well?
When writing content for APP introduction to Weibo, it is recommended to do the following:
1. Directly bring the download link: after clicking, go directly to the APP Store Download page.
2. The content should clearly list the benefits of the APP. Download it because of the benefits.
3. It is best to combine multiple sets of pictures and videos, and then you can quickly understand the APP before downloading
As for the promotion of this Weibo, it is simple, crude and cruel.
1. Prize-winning activities
2. Large forwarding
3. Back-end promotion
Method 7. Database promotion
In China, databases in various industries and fields can be obtained at a very low cost. With these databases, they can be promoted very well. . This includes: text messages, emails, enterprise QQ, etc. Use text messages to simply share the following key points:
The content should be simple and direct, but it is best to incorporate the following 5 points into these dozens of words:
1. Attractive vocabulary
2. APP name
3. Unique benefits
4. Download link
5. Hint forwarding
Method 8 , Word-of-mouth communication
In order for the APP to form word-of-mouth promotion, first of all, your functions must make users like the unique selling point, so that users can maintain a good feeling when promoting it to their friends. For example, when Guo Jijun gave me a very accurate recommendation, I was very grateful, because for people who often travel for business, it is very convenient to know the flight status. And when I recommend Kahui to my friends, they are also very grateful. Because it allows them to quickly know the discount information of their credit cards in nearby stores, they can save a lot of money.
At the same time? You can also design a reward mechanism to encourage users to promote. For example, the APP is divided into a regular version and a premium version. Users of the regular version only need to promote 3 friends, and they can automatically upgrade to the premium version without spending money. For game APP applications, how many game coins can be obtained for free by promoting a user.
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