Trend analysis is generally used for long-term tracking of core indicators. Comparative analysis, comparing yourself horizontally and comparing yourself vertically with others (such as competitors). Quadrant analysis divides each comparison subject into four quadrants based on different data. Cross-analysis, cross-presentation of data from multiple dimensions, and combined analysis from multiple angles.
The update of science and technology and the rapid development of the Internet are driving the advent of the big data era. Every day, all walks of life are generating an unpredictable amount of data fragments. . Only by capturing, managing, processing, and sorting out these huge databases within a reasonable period of time can companies help enterprises obtain the data they want and thus better propose business and management strategies.
Common methods of data analysis
1. Trend analysis
When there is a lot of data, and we want to get from the data faster, When it is more convenient to discover data information, you need to use the power of graphics. The so-called power of graphics is to use EXCEl or other drawing tools to draw it.
Trend analysis is generally used for long-term tracking of core indicators, such as click-through rate, GMV, and number of active users. Generally, a simple data trend chart is made, but just making a data trend chart is not analysis. It must be like the above, what changes in the trend of the data are there, is there any periodicity, is there an inflection point, and the reasons behind it must be analyzed, regardless of Is it an internal reason or an external reason. The best output from trend analysis is ratios. There are month-on-month, year-on-year, and fixed-base ratios. For example, how much GDP increased in April 2017 compared with March, this is the month-on-month ratio. The month-on-month ratio reflects the recent changing trend, but it has seasonal effects. In order to eliminate seasonal effects, a year-on-year calculation is introduced. For example, the GDP growth rate in April 2017 compared with April 2016 is the year-on-year growth rate. The fixed base ratio is easier to understand. It means to fix a certain base point. For example, the data in January 2017 is used as the base point. The fixed base ratio is the comparison between the data in May 2017 and the data in January 2017.
2. Quadrant analysis
Divide each comparison subject into four quadrants based on different data. If IQ and EQ are divided, they can be divided into two dimensions and four quadrants, and each person has his or her own quadrant. Generally speaking, IQ guarantees a person's lower limit, and EQ increases a person's upper limit.
An example of the quadrant analysis method used in actual work before. Generally, registered users of p2p products are attracted by third-party channels. If the quality and quantity of traffic sources can be divided into four quadrants, then a fixed time point is selected to compare the traffic cost-effectiveness of each channel. The quality can be measured by the total amount of retention. as standard. Continue to maintain high-quality and high-quantity channels, expand the introduction quantity of high-quality and low-quantity channels, pass low-quality and low-quantity, and try the delivery strategies and requirements of low-quality and high-quantity. Such quadrant analysis allows us to conduct comparative analysis. You get a very intuitive and quick result.
3. Comparative analysis
Horizontal comparison: Horizontal comparison is to compare with yourself. The most common data indicators need to be compared with the target value to answer whether we have achieved the goal; compared with our last month, to answer how much we have grown around the north.
Vertical comparison: To put it simply, it means comparing with others. We need to compare with our competitors to answer our question about our share and position in the market.
Many people may say that comparative analysis sounds very simple. Let me give you an example. There is an e-commerce check-in page. Yesterday its pv was 5000. How do you feel when you hear such data?
You won’t feel anything. If the average PV of this check-in page is 10,000, it means there was a major problem yesterday. If the average PV of the check-in page is 2,000, it means there was a jump yesterday. The data is only for comparison. , can produce meaning.
4. Cross-analysis
Comparative analysis includes both horizontal and vertical comparisons. If you want both horizontal and vertical comparisons, there is the cross analysis method. The cross analysis method is to cross-present data from multiple dimensions and perform combined analysis from multiple angles.
When analyzing app data, it is usually divided into ios and Android.
The main function of cross analysis is to segment data from multiple dimensions and discover the most relevant dimensions to explore the reasons for data changes.
Explanation:
Trends, comparisons, quadrants, and intersections include the most basic parts of data analysis. Whether it is data verification or data analysis, finding trends, making comparisons, dividing quadrants, and making subdivisions, only data can play its due role.
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